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CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
About the Role
- Our client, a leading FMCG manufacturer, is seeking a Category Lead – Marketing (Beverages) to drive the marketing strategy and execution for a rapidly expanding beverage portfolio.
- The successful candidate will lead portfolio strategy, brand positioning, trade activation, and consumer engagement across Kenya and regional markets. This role combines strong analytical capability, commercial acumen, and a deep understanding of consumer and trade dynamics across beverages—from juices and carbonated drinks to functional and innovation-led products.
- Candidates must have relevant FMCG marketing and category experience with direct exposure to the Beverage sector, including juices, soft drinks, water or functional beverages.
Key Responsibilities
Category Strategy & Planning
- Develop and execute the annual marketing plan for the beverage portfolio, aligned with growth and profitability objectives.
- Identify category and channel growth opportunities, including health and wellness trends, on-the-go consumption, and pack innovation.
- Translate consumer and shopper insights into actionable brand and trade marketing initiatives.
- Build long-term category growth strategies supported by market intelligence and performance data.
Brand Management & Communication
- Lead brand positioning, communication, and campaign execution across the beverage portfolio.
- Develop and execute integrated ATL, BTL, digital, and experiential marketing campaigns that drive brand preference and differentiation.
- Ensure consistent brand storytelling across advertising, packaging, digital platforms, and point-of-sale materials.
- Manage relationships with creative, media, and activation agencies to deliver high-impact campaigns.
Trade & Channel Activation
- Design and implement trade marketing and in-store activation programs in collaboration with Sales and Route-to-Market teams.
- Partner with distributors and key accounts to strengthen product visibility and availability across General Trade, Modern Trade, and HoReCa channels.
- Measure activation ROI and optimize trade investment effectiveness.
- Support retailer engagement initiatives that improve shopper experience and sales performance.
Innovation & Portfolio Development
- Support New Product Development (NPD) projects from concept validation through commercialization.
- Collaborate with R&D, Supply Chain, and Sales to ensure successful product launches.
- Identify whitespace opportunities for category expansion, including hydration, flavored beverages, energy drinks, and functional products.
- Conduct post-launch evaluations to improve future innovation success.
Data & Performance Management
- Monitor brand health, category performance, pricing, volume, and profitability using internal dashboards and market research.
- Use insights to guide portfolio prioritization and marketing investment decisions.
- Prepare quarterly category performance reports and business reviews for senior leadership.
Requirements
Ideal Candidate Profile
Education
- Bachelor's degree in Marketing, Business Administration, or a related field.
- CIM qualification or MBA is an added advantage.
Experience
- 5–8 years of FMCG marketing experience, with at least 3 years in beverage, food, or related category management.
- Proven success in brand and trade marketing within a competitive consumer goods environment.
- Strong understanding of traditional and modern trade across Kenya and East Africa.
- Experience managing agencies, marketing budgets, and integrated campaigns.
- Excellent analytical, commercial, and execution skills.
Preferred Qualifications
- Candidates must have relevant FMCG marketing and category experience with direct exposure to the Beverage sector, including juices, soft drinks, water or functional beverages.
- Experience within juices, soft drinks, bottled water, or functional beverages.
- Exposure to digital marketing, influencer campaigns, and experiential activations.
- Familiarity with SAP S/4HANA, BI dashboards, or marketing analytics tools.
What Success Looks Like
- Delivery of an insight-driven category marketing strategy that supports business growth.
- Stronger brand equity and increased consumer awareness.
- Sustainable volume, revenue, and margin growth across channels.
- High-performing, ROI-driven trade and consumer activations.
- A healthy innovation pipeline supported by measurable performance improvements.
Ideal Cultural Fit
The successful candidate will:
- Demonstrate integrity and accountability.
- Collaborate effectively across cross-functional teams.
- Thrive in a fast-paced, results-driven environment.
- Bring an innovative mindset while maintaining strong execution discipline.
- Take ownership of initiatives that create measurable business impact.
go to method of application »
About the Role
- Our client, a leading FMCG manufacturer, is seeking a Category Lead – Marketing (Beverages) to drive the marketing strategy and execution for a rapidly expanding beverage portfolio.
- The successful candidate will lead portfolio strategy, brand positioning, trade activation, and consumer engagement across Kenya and regional markets. This role combines strong analytical capability, commercial acumen, and a deep understanding of consumer and trade dynamics across beverages—from juices and carbonated drinks to functional and innovation-led products.
- Candidates must have relevant FMCG marketing and category experience with direct exposure to the Beverage sector, including juices, soft drinks, water or functional beverages.
Key Responsibilities
Category Strategy & Planning
- Develop and execute the annual marketing plan for the beverage portfolio, aligned with growth and profitability objectives.
- Identify category and channel growth opportunities, including health and wellness trends, on-the-go consumption, and pack innovation.
- Translate consumer and shopper insights into actionable brand and trade marketing initiatives.
- Build long-term category growth strategies supported by market intelligence and performance data.
Brand Management & Communication
- Lead brand positioning, communication, and campaign execution across the beverage portfolio.
- Develop and execute integrated ATL, BTL, digital, and experiential marketing campaigns that drive brand preference and differentiation.
- Ensure consistent brand storytelling across advertising, packaging, digital platforms, and point-of-sale materials.
- Manage relationships with creative, media, and activation agencies to deliver high-impact campaigns.
Trade & Channel Activation
- Design and implement trade marketing and in-store activation programs in collaboration with Sales and Route-to-Market teams.
- Partner with distributors and key accounts to strengthen product visibility and availability across General Trade, Modern Trade, and HoReCa channels.
- Measure activation ROI and optimize trade investment effectiveness.
- Support retailer engagement initiatives that improve shopper experience and sales performance.
Innovation & Portfolio Development
- Support New Product Development (NPD) projects from concept validation through commercialization.
- Collaborate with R&D, Supply Chain, and Sales to ensure successful product launches.
- Identify whitespace opportunities for category expansion, including hydration, flavored beverages, energy drinks, and functional products.
- Conduct post-launch evaluations to improve future innovation success.
Data & Performance Management
- Monitor brand health, category performance, pricing, volume, and profitability using internal dashboards and market research.
- Use insights to guide portfolio prioritization and marketing investment decisions.
- Prepare quarterly category performance reports and business reviews for senior leadership.
Requirements
Ideal Candidate Profile
Education
- Bachelor's degree in Marketing, Business Administration, or a related field.
- CIM qualification or MBA is an added advantage.
Experience
- 5–8 years of FMCG marketing experience, with at least 3 years in beverage, food, or related category management.
- Proven success in brand and trade marketing within a competitive consumer goods environment.
- Strong understanding of traditional and modern trade across Kenya and East Africa.
- Experience managing agencies, marketing budgets, and integrated campaigns.
- Excellent analytical, commercial, and execution skills.
Preferred Qualifications
- Candidates must have relevant FMCG marketing and category experience with direct exposure to the Beverage sector, including juices, soft drinks, water or functional beverages.
- Experience within juices, soft drinks, bottled water, or functional beverages.
- Exposure to digital marketing, influencer campaigns, and experiential activations.
- Familiarity with SAP S/4HANA, BI dashboards, or marketing analytics tools.
What Success Looks Like
- Delivery of an insight-driven category marketing strategy that supports business growth.
- Stronger brand equity and increased consumer awareness.
- Sustainable volume, revenue, and margin growth across channels.
- High-performing, ROI-driven trade and consumer activations.
- A healthy innovation pipeline supported by measurable performance improvements.
Ideal Cultural Fit
The successful candidate will:
- Demonstrate integrity and accountability.
- Collaborate effectively across cross-functional teams.
- Thrive in a fast-paced, results-driven environment.
- Bring an innovative mindset while maintaining strong execution discipline.
- Take ownership of initiatives that create measurable business impact.
go to method of application »
About the Role
- Our client, a leading FMCG manufacturer, is seeking a Category Lead – Marketing (Beverages) to drive the marketing strategy and execution for a rapidly expanding beverage portfolio.
- The successful candidate will lead portfolio strategy, brand positioning, trade activation, and consumer engagement across Kenya and regional markets. This role combines strong analytical capability, commercial acumen, and a deep understanding of consumer and trade dynamics across beverages—from juices and carbonated drinks to functional and innovation-led products.
- Candidates must have relevant FMCG marketing and category experience with direct exposure to the Beverage sector, including juices, soft drinks, water or functional beverages.
Key Responsibilities
Category Strategy & Planning
- Develop and execute the annual marketing plan for the beverage portfolio, aligned with growth and profitability objectives.
- Identify category and channel growth opportunities, including health and wellness trends, on-the-go consumption, and pack innovation.
- Translate consumer and shopper insights into actionable brand and trade marketing initiatives.
- Build long-term category growth strategies supported by market intelligence and performance data.
Brand Management & Communication
- Lead brand positioning, communication, and campaign execution across the beverage portfolio.
- Develop and execute integrated ATL, BTL, digital, and experiential marketing campaigns that drive brand preference and differentiation.
- Ensure consistent brand storytelling across advertising, packaging, digital platforms, and point-of-sale materials.
- Manage relationships with creative, media, and activation agencies to deliver high-impact campaigns.
Trade & Channel Activation
- Design and implement trade marketing and in-store activation programs in collaboration with Sales and Route-to-Market teams.
- Partner with distributors and key accounts to strengthen product visibility and availability across General Trade, Modern Trade, and HoReCa channels.
- Measure activation ROI and optimize trade investment effectiveness.
- Support retailer engagement initiatives that improve shopper experience and sales performance.
Innovation & Portfolio Development
- Support New Product Development (NPD) projects from concept validation through commercialization.
- Collaborate with R&D, Supply Chain, and Sales to ensure successful product launches.
- Identify whitespace opportunities for category expansion, including hydration, flavored beverages, energy drinks, and functional products.
- Conduct post-launch evaluations to improve future innovation success.
Data & Performance Management
- Monitor brand health, category performance, pricing, volume, and profitability using internal dashboards and market research.
- Use insights to guide portfolio prioritization and marketing investment decisions.
- Prepare quarterly category performance reports and business reviews for senior leadership.
Requirements
Ideal Candidate Profile
Education
- Bachelor's degree in Marketing, Business Administration, or a related field.
- CIM qualification or MBA is an added advantage.
Experience
- 5–8 years of FMCG marketing experience, with at least 3 years in beverage, food, or related category management.
- Proven success in brand and trade marketing within a competitive consumer goods environment.
- Strong understanding of traditional and modern trade across Kenya and East Africa.
- Experience managing agencies, marketing budgets, and integrated campaigns.
- Excellent analytical, commercial, and execution skills.
Preferred Qualifications
- Candidates must have relevant FMCG marketing and category experience with direct exposure to the Beverage sector, including juices, soft drinks, water or functional beverages.
- Experience within juices, soft drinks, bottled water, or functional beverages.
- Exposure to digital marketing, influencer campaigns, and experiential activations.
- Familiarity with SAP S/4HANA, BI dashboards, or marketing analytics tools.
What Success Looks Like
- Delivery of an insight-driven category marketing strategy that supports business growth.
- Stronger brand equity and increased consumer awareness.
- Sustainable volume, revenue, and margin growth across channels.
- High-performing, ROI-driven trade and consumer activations.
- A healthy innovation pipeline supported by measurable performance improvements.
Ideal Cultural Fit
The successful candidate will:
- Demonstrate integrity and accountability.
- Collaborate effectively across cross-functional teams.
- Thrive in a fast-paced, results-driven environment.
- Bring an innovative mindset while maintaining strong execution discipline.
- Take ownership of initiatives that create measurable business impact.
go to method of application »
About the Role
- Our client is seeking a Category Lead – Marketing (Food & Snacks) to drive the marketing strategy and execution for a fast-growing portfolio that includes noodles, cereals, and snacks.
- The successful candidate will play a leading role in shaping portfolio strategy, brand positioning, trade activation, and consumer engagement across Kenya and regional markets. This role requires a commercially driven marketer with creativity and a deep understanding of evolving food trends, consumer lifestyles, and shopper behavior across both value and convenience-driven categories.
- Candidates must have relevant FMCG marketing and category experience, with strong exposure to the Food & Snacks sector. Direct experience managing food/snack brands will be a key consideration.
Key Responsibilities
Category Strategy & Planning
- Develop and execute the annual marketing plan for the Food & Snacks portfolio, aligned with growth and profitability objectives.
- Identify consumer and channel opportunities across noodles, cereals, and snack categories to drive penetration and purchase frequency.
- Translate consumer insights and market trends—including nutrition, convenience, youth snacking, and affordability—into actionable marketing initiatives.
- Build long-term category growth strategies supported by data and market intelligence.
Brand Management & Communication
- Lead brand positioning, messaging, and campaign execution across the food portfolio.
- Develop and execute integrated 360° marketing campaigns spanning ATL, digital, social media, in-store activations, and PR.
- Ensure consistent brand communication across packaging, advertising, and promotional activities.
- Partner with creative and media agencies to deliver impactful campaigns that strengthen brand equity.
Trade & Channel Activation
- Design and execute trade marketing programs that improve visibility, conversion, and distribution across key channels.
- Collaborate closely with Sales and Route-to-Market teams to ensure effective execution across General Trade, Modern Trade, and Institutional channels.
- Monitor promotional performance and optimize trade investments based on measurable ROI.
- Support retailer engagement initiatives that strengthen in-store presence and shopper experience.
- Innovation & Portfolio Development
- Support New Product Development (NPD) from concept creation through commercialization.
- Work closely with R&D, Supply Chain, and Sales to ensure successful product launches.
- Contribute to packaging innovation and product differentiation initiatives.
- Conduct post-launch evaluations and recommend improvements to strengthen future innovation pipelines.
Data & Performance Management
- Monitor category performance using brand health metrics, sales performance, market share, profitability, and consumer insights.
- Use analytics to guide pricing, portfolio optimization, and marketing investment decisions.
- Prepare quarterly business reviews and performance reports for senior leadership.
- Leverage BI dashboards and market data to identify growth opportunities.
Requirements
Ideal Candidate Profile
Education
- Bachelor's degree in Marketing, Business Administration, or a related field.
- CIM qualification or MBA is an added advantage.
Experience
- 5–8 years of FMCG marketing experience, with at least 3 years in food, snacks, or category management.
- Proven experience managing brands targeting youth, families, and mass-market consumers.
- Strong understanding of Kenya's General Trade and Modern Trade landscape, with exposure to East African markets.
- Demonstrated ability to manage agencies, marketing budgets, and promotional campaigns.
- Strong analytical, commercial, and execution skills.
Preferred Qualifications
- Candidates must have relevant FMCG marketing and category experience, with strong exposure to the Food & Snacks sector. Direct experience managing food/snack brands will be a key consideration.
- Experience in New Product Development (NPD), flavor innovation, and packaging development.
- Exposure to digital marketing, influencer campaigns, and consumer engagement programs.
- Familiarity with SAP S/4HANA, BI dashboards, or marketing analytics tools.
What Success Looks Like
- Delivery of an insight-led category marketing strategy that drives profitable growth.
- Increased household penetration and purchase frequency across key food categories.
- Strong and consistent brand visibility across consumer touchpoints.
- Improved brand awareness, trial, loyalty, and repeat purchase metrics.
- Sustainable growth in category sales, market share, and profitability.
Ideal Cultural Fit
The ideal candidate will:
- Demonstrate integrity and accountability in decision-making.
- Collaborate effectively across cross-functional teams.
- Bring an innovative mindset while maintaining strong execution discipline.
- Thrive in fast-paced, results-oriented environments.
- Take ownership of initiatives that deliver measurable business impact.
go to method of application »
About the Role
- Our client is seeking a Category Lead – Marketing (Food & Snacks) to drive the marketing strategy and execution for a fast-growing portfolio that includes noodles, cereals, and snacks.
- The successful candidate will play a leading role in shaping portfolio strategy, brand positioning, trade activation, and consumer engagement across Kenya and regional markets. This role requires a commercially driven marketer with creativity and a deep understanding of evolving food trends, consumer lifestyles, and shopper behavior across both value and convenience-driven categories.
- Candidates must have relevant FMCG marketing and category experience, with strong exposure to the Food & Snacks sector. Direct experience managing food/snack brands will be a key consideration.
Key Responsibilities
Category Strategy & Planning
- Develop and execute the annual marketing plan for the Food & Snacks portfolio, aligned with growth and profitability objectives.
- Identify consumer and channel opportunities across noodles, cereals, and snack categories to drive penetration and purchase frequency.
- Translate consumer insights and market trends—including nutrition, convenience, youth snacking, and affordability—into actionable marketing initiatives.
- Build long-term category growth strategies supported by data and market intelligence.
Brand Management & Communication
- Lead brand positioning, messaging, and campaign execution across the food portfolio.
- Develop and execute integrated 360° marketing campaigns spanning ATL, digital, social media, in-store activations, and PR.
- Ensure consistent brand communication across packaging, advertising, and promotional activities.
- Partner with creative and media agencies to deliver impactful campaigns that strengthen brand equity.
Trade & Channel Activation
- Design and execute trade marketing programs that improve visibility, conversion, and distribution across key channels.
- Collaborate closely with Sales and Route-to-Market teams to ensure effective execution across General Trade, Modern Trade, and Institutional channels.
- Monitor promotional performance and optimize trade investments based on measurable ROI.
- Support retailer engagement initiatives that strengthen in-store presence and shopper experience.
- Innovation & Portfolio Development
- Support New Product Development (NPD) from concept creation through commercialization.
- Work closely with R&D, Supply Chain, and Sales to ensure successful product launches.
- Contribute to packaging innovation and product differentiation initiatives.
- Conduct post-launch evaluations and recommend improvements to strengthen future innovation pipelines.
Data & Performance Management
- Monitor category performance using brand health metrics, sales performance, market share, profitability, and consumer insights.
- Use analytics to guide pricing, portfolio optimization, and marketing investment decisions.
- Prepare quarterly business reviews and performance reports for senior leadership.
- Leverage BI dashboards and market data to identify growth opportunities.
Requirements
Ideal Candidate Profile
Education
- Bachelor's degree in Marketing, Business Administration, or a related field.
- CIM qualification or MBA is an added advantage.
Experience
- 5–8 years of FMCG marketing experience, with at least 3 years in food, snacks, or category management.
- Proven experience managing brands targeting youth, families, and mass-market consumers.
- Strong understanding of Kenya's General Trade and Modern Trade landscape, with exposure to East African markets.
- Demonstrated ability to manage agencies, marketing budgets, and promotional campaigns.
- Strong analytical, commercial, and execution skills.
Preferred Qualifications
- Candidates must have relevant FMCG marketing and category experience, with strong exposure to the Food & Snacks sector. Direct experience managing food/snack brands will be a key consideration.
- Experience in New Product Development (NPD), flavor innovation, and packaging development.
- Exposure to digital marketing, influencer campaigns, and consumer engagement programs.
- Familiarity with SAP S/4HANA, BI dashboards, or marketing analytics tools.
What Success Looks Like
- Delivery of an insight-led category marketing strategy that drives profitable growth.
- Increased household penetration and purchase frequency across key food categories.
- Strong and consistent brand visibility across consumer touchpoints.
- Improved brand awareness, trial, loyalty, and repeat purchase metrics.
- Sustainable growth in category sales, market share, and profitability.
Ideal Cultural Fit
The ideal candidate will:
- Demonstrate integrity and accountability in decision-making.
- Collaborate effectively across cross-functional teams.
- Bring an innovative mindset while maintaining strong execution discipline.
- Thrive in fast-paced, results-oriented environments.
- Take ownership of initiatives that deliver measurable business impact.
go to method of application »
About the Role
- Our client is seeking a Category Lead – Marketing (Food & Snacks) to drive the marketing strategy and execution for a fast-growing portfolio that includes noodles, cereals, and snacks.
- The successful candidate will play a leading role in shaping portfolio strategy, brand positioning, trade activation, and consumer engagement across Kenya and regional markets. This role requires a commercially driven marketer with creativity and a deep understanding of evolving food trends, consumer lifestyles, and shopper behavior across both value and convenience-driven categories.
- Candidates must have relevant FMCG marketing and category experience, with strong exposure to the Food & Snacks sector. Direct experience managing food/snack brands will be a key consideration.
Key Responsibilities
Category Strategy & Planning
- Develop and execute the annual marketing plan for the Food & Snacks portfolio, aligned with growth and profitability objectives.
- Identify consumer and channel opportunities across noodles, cereals, and snack categories to drive penetration and purchase frequency.
- Translate consumer insights and market trends—including nutrition, convenience, youth snacking, and affordability—into actionable marketing initiatives.
- Build long-term category growth strategies supported by data and market intelligence.
Brand Management & Communication
- Lead brand positioning, messaging, and campaign execution across the food portfolio.
- Develop and execute integrated 360° marketing campaigns spanning ATL, digital, social media, in-store activations, and PR.
- Ensure consistent brand communication across packaging, advertising, and promotional activities.
- Partner with creative and media agencies to deliver impactful campaigns that strengthen brand equity.
Trade & Channel Activation
- Design and execute trade marketing programs that improve visibility, conversion, and distribution across key channels.
- Collaborate closely with Sales and Route-to-Market teams to ensure effective execution across General Trade, Modern Trade, and Institutional channels.
- Monitor promotional performance and optimize trade investments based on measurable ROI.
- Support retailer engagement initiatives that strengthen in-store presence and shopper experience.
- Innovation & Portfolio Development
- Support New Product Development (NPD) from concept creation through commercialization.
- Work closely with R&D, Supply Chain, and Sales to ensure successful product launches.
- Contribute to packaging innovation and product differentiation initiatives.
- Conduct post-launch evaluations and recommend improvements to strengthen future innovation pipelines.
Data & Performance Management
- Monitor category performance using brand health metrics, sales performance, market share, profitability, and consumer insights.
- Use analytics to guide pricing, portfolio optimization, and marketing investment decisions.
- Prepare quarterly business reviews and performance reports for senior leadership.
- Leverage BI dashboards and market data to identify growth opportunities.
Requirements
Ideal Candidate Profile
Education
- Bachelor's degree in Marketing, Business Administration, or a related field.
- CIM qualification or MBA is an added advantage.
Experience
- 5–8 years of FMCG marketing experience, with at least 3 years in food, snacks, or category management.
- Proven experience managing brands targeting youth, families, and mass-market consumers.
- Strong understanding of Kenya's General Trade and Modern Trade landscape, with exposure to East African markets.
- Demonstrated ability to manage agencies, marketing budgets, and promotional campaigns.
- Strong analytical, commercial, and execution skills.
Preferred Qualifications
- Candidates must have relevant FMCG marketing and category experience, with strong exposure to the Food & Snacks sector. Direct experience managing food/snack brands will be a key consideration.
- Experience in New Product Development (NPD), flavor innovation, and packaging development.
- Exposure to digital marketing, influencer campaigns, and consumer engagement programs.
- Familiarity with SAP S/4HANA, BI dashboards, or marketing analytics tools.
What Success Looks Like
- Delivery of an insight-led category marketing strategy that drives profitable growth.
- Increased household penetration and purchase frequency across key food categories.
- Strong and consistent brand visibility across consumer touchpoints.
- Improved brand awareness, trial, loyalty, and repeat purchase metrics.
- Sustainable growth in category sales, market share, and profitability.
Ideal Cultural Fit
The ideal candidate will:
- Demonstrate integrity and accountability in decision-making.
- Collaborate effectively across cross-functional teams.
- Bring an innovative mindset while maintaining strong execution discipline.
- Thrive in fast-paced, results-oriented environments.
- Take ownership of initiatives that deliver measurable business impact.
go to method of application »
Our client is seeking an ambitious and results-driven B2B Assistant Sales Manager to join its Nairobi team. The successful candidate will support the growth of our physiotherapy, rehabilitation, mobility and orthopedic product portfolio.
Key Responsibilities:
- Managing and growing assigned healthcare accounts.
- Developing new business opportunities.
- Achieving sales and gross-profit targets.
- Preparing quotations and following opportunities to closure.
- Maintaining accurate sales pipelines and forecasts.
- Supporting payment follow-up on assigned accounts.
- Coordinating customer orders with internal departments.
- Maintaining accurate information in Odoo or the approved CRM.
Requirements:
- Bachelor's degree or diploma in Business, Sales, Marketing, Healthcare or a related field.
- Must have 3–5 years of proven B2B sales experience, with a strong track record of driving sales growth in physiotherapy, rehabilitation, mobility, and orthopedic products.
- The candidate must be able to read, write, and speak Gujarati, Hindi, Swahili, and English fluently.
- Strong communication, negotiation and reporting skills.
- Valid driving licence and willingness to travel.
go to method of application »
We are looking for a confident, professional and results-driven B2B Business Development Specialist to join our team. This is a role for someone who understands corporate sales, knows how to open doors, build relationships and, most importantly, close businesses.
Key Responsibilities
As the Business Development Specialist, you will be responsible for:
- Proactively identifying, sourcing and developing new B2B leads and business opportunities.
- Researching and targeting prospective corporate clients and key decision-makers.
- Initiating contact with prospective clients through calls, emails, networking, referrals and other business development channels.
- Securing and conducting meetings with corporate decision-makers.
- Understanding prospective clients’ business needs and positioning appropriate solutions.
- Preparing and delivering compelling presentations, proposals and commercial pitches.
- Building and maintaining strong, long-term relationships with prospective and existing corporate clients.
- Managing opportunities throughout the entire sales pipeline, from initial engagement to negotiation and closure.
- Following consistently on proposals and opportunities to improve conversion rates.
- Negotiating commercial engagements and successfully closing new business.
- Developing and maintaining a healthy pipeline of qualified opportunities.
- Growing the organisation’s corporate client portfolio and identifying opportunities for repeat and additional business.
- Consistently working towards agreed sales and revenue targets.
- Providing regular updates on prospects, pipeline development, client engagements and business won and contributing directly to the organisation’s overall revenue growth and market expansion.
Requirements
What We Are Looking For
The ideal candidate should have:
- 3–5 years of proven B2B sales or business development experience, preferably within professional services, consulting or solution-based corporate sales.
- A demonstrated track record of winning new business, closing deals and consistently meeting or exceeding sales targets.
- Strong prospecting and lead-generation capabilities.
- Excellent communication, presentation and interpersonal skills.
- Strong negotiation, influencing and closing abilities.
- The confidence and professionalism required to engage senior executives, business owners and corporate decision-makers.
- A strong commercial mindset with the ability to identify and develop revenue opportunities.
- Excellent relationship-building and stakeholder-management skills.
- A proactive, persistent and self-driven approach to business development.
- The discipline to independently manage a sales pipeline and follow opportunities through to closure.
- A strong results orientation and willingness to be accountable for measurable revenue outcomes.
- A university degree from an accredited university in Kenya.
go to method of application »
This is an opportunity for someone looking to gain practical experience in B2B sales, client engagement and business development. You’ll be involved in finding potential clients, starting conversations and supporting the team in turning opportunities into business.
Key Responsibilities:
- Support the sourcing and development of new B2B leads and opportunities.
- Reach out to prospective clients and help set up meetings.
- Participate in activations and Market Storms to generate leads and engage potential customers.
- Build and maintain relationships with prospective clients.
- Follow up on leads and opportunities and support the sales process.
Requirements
What we’re looking for:
- A recent graduate or final-year student from an accredited university in Kenya.
- Confident and professional with good communication skills.
- Comfortable speaking to new people and engaging potential clients.
- Energetic, proactive and willing to get out into the market.
- A genuine interest in sales, business development and working with corporates.
- Self-driven, persistent and eager to learn.
What you’ll get:
- Practical, hands-on experience in B2B sales and business development.
- Exposure to corporate clients and professional selling.
- A monthly stipend for the duration of the internship.
Method of Application
Use the link(s) below to apply on company website.
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