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e-commerce solution revolutionizing car ownership in sub-Saharan Africa. We started with an automotive marketplace, leveraging technology and robust offline operations to reduce pain points in the market for locally-used vehicles, delivering quality, convenience, and value to our customers. At Peach, we believe cars are more than their component parts - t...
Key Responsibilities
Specifically, the Sales Associate-Buyer Facing at Peach can expect to undertake the below listed tasks and activities:
Understand and address customer needs, educate them on available products and services, and successfully negotiate and close car sales.
- Conduct thorough needs assessments with customers to understand their preferences and requirements;
- Present vehicles, highlighting features that align with customer needs;
- Negotiate pricing, financing options, and trade-ins where applicable;
- Manage the sales process from initial contact to closing the sale and ensure a smooth transition for the customer in line with company standard operating processes and policies;
Build and maintain strong relationships with customers throughout their journey including resolving complaints and providing proactive communication.
- Reach out to potential customers through follow-up calls, emails, WhatsApp to nurture relationships and follow up on inquiries;
- Address customer inquiries and concerns promptly and effectively while escalating where required;
- Schedule and conduct test drives while maintaining a positive experience for all customers;
- Maintain regular communication to update customers on deal cars, offers, and promotions;
Collect and accurately input data into trackers and CRM systems on time to support sales activities and decisions.
- Input customer information and sales data into CRM systems accurately and on time;
- Update records to reflect customer interactions, inquiries, and sales progress;
- Monitor and report on sales metrics and data to track leads, follow-up schedules, and performance;
Work effectively with internal teams, including but not limited to Inspections, Fleet, and Customer Experience to promote sales growth and enhance Peach’s overall performance.
- Attend regular team meetings to discuss sales strategies and share best practices;
- Collaborate with the Finance team to provide accurate and complete information relating to customer payments and receivables;
- Work with the Inspections and Fleet teams to ensure timely and accurate inspection reports and car movements respectively;
- Partner with Customer Success and Marketing teams to ensure timely follow-up and pipelining of all leads generated;
Maintain a deep understanding of the automotive industry and competitive landscape to effectively advise customers and meet sales targets
- Engage in continuous training and learning programs about the features, specifications, and benefits of vehicles in the Peach Cars pipeline;
- Build relationships with industry professionals i.e. sales and buyer professionals;
- Attend automotive bazaars and other events to build networks and learn about the automotive industry;
Requirements
- Educational Background: A Bachelor’s degree in Business, Marketing, or a related field is preferred;
- Industry Experience: A minimum of 2 years of experience in automotive sales. Additionally, background in retail sales or customer experience can be beneficial for developing pertinent skills.
- Communication Skills: Proficient in both verbal and written communication for effective customer interaction and the ability to present information clearly and persuasively to customers.
- Data Management: Proficiency in using CRM systems and other sales tools for tracking customer interactions and managing leads.
- Customer Relationship Management: Skills in building and maintaining strong customer relationships, including handling inquiries and complaints in a busy environment.
- Sales Techniques: Proven experience with sales strategies and techniques, including upselling and cross-selling across various sales channels such as online sales, direct sales, telesales, and lead generation tactics.
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Specifically, the Product Associate Manager at Peach can expect to own the following elements:
- Release & Testing Support
- Support structured feature releases by coordinating UAT, maintaining testing discipline, and ensuring smooth validation before and after go-live.
- Product Request Management
- Own the structured intake, tracking, and organization of product requests to ensure visibility, clarity, and prioritization readiness.
- Branch-Level Product Enablement
- Drive branch-level adoption of product workflows by supporting rollouts, reinforcing compliance, and identifying operational friction.
- Documentation & Training
- Maintain accurate and up-to-date product documentation while supporting onboarding and ongoing user enablement.
- Operational Product Insights
- Monitor product usage and operational patterns to surface adoption gaps, recurring issues, and structured feedback to the Product team.
Skills, Knowledge and Expertise
Must-Have Qualifications
- Bachelor’s degree in Business, IT, Engineering, Operations, or related field
- 1 to 2 years of experience in operations coordination, product support, project coordination, QA testing, or a similar structured environment
- Strong organizational and documentation skills
- Comfort working with dashboards, spreadsheets, and internal systems
- Strong written and verbal communication
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