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HomeBiogas is a world leader in developing groundbreaking and simple to use biogas systems, enabling people and businesses around the globe to turn their own organic waste into self-made clean energy.
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Purpose of the Role
- The Sales Operations Officer is responsible for coordinating and supporting sales operations across all regions to ensure efficient execution of the company's sales processes.
- The role serves as the operational link between the Sales Team, Marketing, Partnerships, Finance, Customer Support, and Operations to ensure leads are effectively managed, customer approvals are processed on time, sales documentation is accurate, and sales teams receive the operational support required to achieve business targets.
- The role is also responsible for strengthening sales excellence through effective CRM management, performance monitoring, process compliance, sales administration, and continuous improvement of sales operations.
Key Responsibilities
Sales Operations Coordination
- Coordinate and support daily sales operations across all regions.
- Work closely with Area Sales Managers to ensure sales activities are planned and executed to company standards.
- Track sales opportunities from lead generation through approval, installation, and payment.
- Coordinate the preparation and management of sales worksheets, trackers, and operational records.
- Ensure sales documentation is complete, accurate, and submitted on time.
Lead & CRM Management
- Receive and manage inbound sales enquiries from telephone, website, referrals, and social media platforms.
- Conduct initial customer engagement to qualify marketing-generated leads before assigning them to Sales Representatives.
- Ensure all leads are accurately captured, updated, and managed within the CRM system.
- Monitor lead response times, follow-up activities, and lead conversion performance.
- Maintain high standards of CRM data quality and promote compliance with CRM processes across the sales team.
Partnership & Customer Coordination
- Coordinate with financing and strategic partners to facilitate timely customer approvals.
- Monitor approval status and ensure prompt communication of approvals, rejections, and outstanding requirements to the sales team.
- Coordinate with Customer Support, Finance, and Operations to ensure a smooth customer journey from sale to installation.
Sales Performance & Reporting
- Monitor sales team productivity, activity levels, and pipeline performance.
- Prepare accurate daily, weekly, and monthly sales reports, dashboards, forecasts, and performance analysis.
- Identify operational bottlenecks and recommend corrective actions to improve efficiency and sales performance.
- Support management with accurate sales data for planning and decision-making.
Sales Enablement
- Coordinate onboarding of new Sales Representatives, including orientation, systems access, and sales tools.
- Organize sales training, refresher sessions, and product knowledge programs in collaboration with Area Sales Managers and other departments.
- Manage the distribution and availability of sales collateral, price lists, product information, promotional materials, and sales tools to ensure field teams are adequately equipped. Sales Process Improvement & Compliance
- Conduct periodic audits of CRM records, sales documentation, lead management, and sales processes to ensure compliance with company standards.
- Promote adherence to established sales procedures and operational policies.
- Support implementation of process improvements, digital tools, and automation initiatives to improve sales efficiency and customer experience.
- Maintain confidentiality and integrity of customer and sales information.
Key Performance Indicators (KPIs)
- Achievement of lead response time targets.
- CRM data accuracy and compliance.
- Lead qualification and assignment turnaround time.
- Sales pipeline accuracy and visibility.
- Sales team productivity and process compliance.
- Timeliness of customer financing approvals.
- Accuracy and timeliness of sales reports.
- Completion of onboarding and training programs.
- Sales documentation accuracy and audit compliance.
Qualifications & Experience
Education
- Bachelor's Degree in Business Administration, Agribusiness, Sales & Marketing, Commerce, Business Information Technology, or a related field.
Experience
- Minimum of three (3) years' experience in Sales Operations, Sales Administration, Business Operations, Customer Support, or a similar role.
- Experience supporting field sales teams and coordinating cross-functional sales activities.
- Hands-on experience using CRM systems, Microsoft Excel, and sales reporting tools.
- Experience in agriculture, renewable energy, financial services, or FMCG will be an added advantage.
Key Competencies
- Strong organizational and coordination skills.
- Excellent administrative and documentation skills.
- Strong analytical and reporting capability.
- Excellent communication and stakeholder management skills.
- High attention to detail and accuracy.
- Ability to manage multiple priorities and work under tight deadlines.
- Strong proficiency in Microsoft Office and CRM systems.
- Proactive, solution-oriented, and customer-focused.
- High integrity, accountability, and professionalism.
Must haves:
- Bachelor's degree in Business, Sales, Marketing, Commerce, Agribusiness, or a business related field.
- Minimum 3 years' experience in a B2C Sales Operations, Sales Administration, or a similar role.
- Experience supporting field sales teams and coordinating cross-functional stakeholders.
- Proficiency in CRM systems and advanced Microsoft Excel.
- Experience in sales reporting, pipeline management, and performance analysis.
- Strong organizational, analytical, and communication skills.
- High attention to detail, integrity, and ability to work under pressure.
go to method of application »
Purpose of the Role
- The Area Sales Manager is responsible for driving sales growth and achieving regional revenue targets by leading a high-performing team of field Sales Representatives.
- The role provides hands-on leadership through recruitment, coaching, mentoring, planning, and execution of sales and marketing activities while expanding market presence and building strategic partnerships.
- The successful candidate will ensure the sales team is equipped, motivated, and accountable to consistently achieve targets while maintaining excellent customer relationships and effective sales processes.
Key Responsibilities
Sales Leadership
- Recruit, train, coach, mentor, and lead a high-performing field sales team.
- Set clear performance expectations and monitor achievement of individual and team sales targets.
- Conduct regular field coaching and joint customer visits to improve sales effectiveness.
- Foster a high-performance, customer-focused sales culture.
Sales Planning & Execution
- Develop and implement monthly, quarterly, and annual regional sales plans.
- Support the team in planning and executing daily, weekly, and monthly sales and marketing activities.
- Drive achievement of regional sales, revenue, and profitability targets.
- Monitor sales performance and implement corrective actions where necessary.
Business Development
- Identify and develop new business opportunities within the assigned territory.
- Build and maintain strategic relationships with farmer groups, cooperatives, financial institutions, agro-dealers, local leaders, and other key stakeholders.
- Coordinate regional marketing campaigns, demonstrations, and farmer engagement activities to drive demand.
Pipeline & Performance Management
- Ensure a healthy sales pipeline through effective lead generation, follow-up, and conversion.
- Promote effective use of CRM and other sales management tools.
- Monitor key sales metrics and provide timely performance feedback to the team.
Customer & Market Management
- Maintain strong customer relationships and ensure high levels of customer satisfaction.
- Gather market intelligence on customer needs, competitor activities, and market trends, and recommend appropriate actions.
Reporting & Compliance
- Prepare accurate weekly and monthly sales reports, forecasts, and market intelligence reports.
- Ensure compliance with company policies, operational procedures, and Environmental, Health & Safety (EH&S) requirements.
Key Performance Indicators (KPIs)
- Achievement of monthly and annual sales and revenue targets.
- Team productivity and target attainment.
- Lead generation, pipeline health, and conversion rates.
- Customer satisfaction and retention.
- Sales team capability development.
- Timely submission of accurate reports.
Qualifications & Experience
Education
- Bachelor's Degree in Sales & Marketing, Business Administration, Agriculture, Agribusiness, Environmental Studies, or a related field. Experience
- Minimum of five (5) years' experience in B2C sales within agriculture, agribusiness, renewable energy, FMCG, or a related sector.
- At least three (3) years' experience leading a field sales team.
- Proven success managing and developing a sales team of at least ten (10) sales representatives.
- Demonstrated track record of consistently achieving or exceeding sales targets.
- Experience working in rural markets.
Key Competencies
- Strong sales leadership and people management skills.
- Proven ability to recruit, train, coach, and motivate sales teams.
- Hands-on, results-driven leader with a passion for selling.
- Excellent planning, organization, and execution skills.
- Strong communication, negotiation, and interpersonal skills.
- Business development and relationship management skills.
- Analytical, proactive, and customer-focused.
- High integrity and professionalism
Must Haves:
- Minimum Bachelor's degree in Business, Sales, Marketing, Commerce, Agribusiness, or a related field
- Minimum 5 years of sales experience, preferably in agriculture, energy, financial services, dairy, rural distribution, or asset financing.
- Proven recent experience managing a direct team of at least 3–6 people.
- Must have held a Sales Manager / Territory Manager / Area Sales Manager role for at least 2 years.
- Experience in prior sales leadership role such as Field Sales Supervisor, Team Leader, Territory Supervisor, or Area Sales Supervisor.
- Strong field sales background and experience with direct sales/B2C.
- Good command of English and Kiswahili and high preference for ability to communicate
go to method of application »
Purpose of the Role
- The Area Sales Manager is responsible for driving sales growth and achieving regional revenue targets by leading a high-performing team of field Sales Representatives.
- The role provides hands-on leadership through recruitment, coaching, mentoring, planning, and execution of sales and marketing activities while expanding market presence and building strategic partnerships.
- The successful candidate will ensure the sales team is equipped, motivated, and accountable to consistently achieve targets while maintaining excellent customer relationships and effective sales processes.
Key Responsibilities
Sales Leadership
- Recruit, train, coach, mentor, and lead a high-performing field sales team.
- Set clear performance expectations and monitor achievement of individual and team sales targets.
- Conduct regular field coaching and joint customer visits to improve sales effectiveness.
- Foster a high-performance, customer-focused sales culture.
Sales Planning & Execution
- Develop and implement monthly, quarterly, and annual regional sales plans.
- Support the team in planning and executing daily, weekly, and monthly sales and marketing activities.
- Drive achievement of regional sales, revenue, and profitability targets.
- Monitor sales performance and implement corrective actions where necessary.
Business Development
- Identify and develop new business opportunities within the assigned territory.
- Build and maintain strategic relationships with farmer groups, cooperatives, financial institutions, agro-dealers, local leaders, and other key stakeholders.
- Coordinate regional marketing campaigns, demonstrations, and farmer engagement activities to drive demand.
Pipeline & Performance Management
- Ensure a healthy sales pipeline through effective lead generation, follow-up, and conversion.
- Promote effective use of CRM and other sales management tools.
- Monitor key sales metrics and provide timely performance feedback to the team.
Customer & Market Management
- Maintain strong customer relationships and ensure high levels of customer satisfaction.
- Gather market intelligence on customer needs, competitor activities, and market trends, and recommend appropriate actions.
Reporting & Compliance
- Prepare accurate weekly and monthly sales reports, forecasts, and market intelligence reports.
- Ensure compliance with company policies, operational procedures, and Environmental, Health & Safety (EH&S) requirements.
Key Performance Indicators (KPIs)
- Achievement of monthly and annual sales and revenue targets.
- Team productivity and target attainment.
- Lead generation, pipeline health, and conversion rates.
- Customer satisfaction and retention.
- Sales team capability development.
- Timely submission of accurate reports.
Qualifications & Experience
Education
- Bachelor's Degree in Sales & Marketing, Business Administration, Agriculture, Agribusiness, Environmental Studies, or a related field. Experience
- Minimum of five (5) years' experience in B2C sales within agriculture, agribusiness, renewable energy, FMCG, or a related sector.
- At least three (3) years' experience leading a field sales team.
- Proven success managing and developing a sales team of at least ten (10) sales representatives.
- Demonstrated track record of consistently achieving or exceeding sales targets.
- Experience working in rural markets.
Key Competencies
- Strong sales leadership and people management skills.
- Proven ability to recruit, train, coach, and motivate sales teams.
- Hands-on, results-driven leader with a passion for selling.
- Excellent planning, organization, and execution skills.
- Strong communication, negotiation, and interpersonal skills.
- Business development and relationship management skills.
- Analytical, proactive, and customer-focused.
- High integrity and professionalism
Must Haves:
- Minimum Bachelor's degree in Business, Sales, Marketing, Commerce, Agribusiness, or a related field
- Minimum 5 years of sales experience, preferably in agriculture, energy, financial services, dairy, rural distribution, or asset financing.
- Proven recent experience managing a direct team of at least 3–6 people.
- Must have held a Sales Manager / Territory Manager / Area Sales Manager role for at least 2 years.
- Experience in prior sales leadership role such as Field Sales Supervisor, Team Leader, Territory Supervisor, or Area Sales Supervisor.
- Strong field sales background and experience with direct sales/B2C.
- Good command of English and Kiswahili and high preference for ability to communicate
go to method of application »
Purpose of the Role
- The Area Sales Manager is responsible for driving sales growth and achieving regional revenue targets by leading a high-performing team of field Sales Representatives.
- The role provides hands-on leadership through recruitment, coaching, mentoring, planning, and execution of sales and marketing activities while expanding market presence and building strategic partnerships.
- The successful candidate will ensure the sales team is equipped, motivated, and accountable to consistently achieve targets while maintaining excellent customer relationships and effective sales processes.
Key Responsibilities
Sales Leadership
- Recruit, train, coach, mentor, and lead a high-performing field sales team.
- Set clear performance expectations and monitor achievement of individual and team sales targets.
- Conduct regular field coaching and joint customer visits to improve sales effectiveness.
- Foster a high-performance, customer-focused sales culture.
Sales Planning & Execution
- Develop and implement monthly, quarterly, and annual regional sales plans.
- Support the team in planning and executing daily, weekly, and monthly sales and marketing activities.
- Drive achievement of regional sales, revenue, and profitability targets.
- Monitor sales performance and implement corrective actions where necessary.
Business Development
- Identify and develop new business opportunities within the assigned territory.
- Build and maintain strategic relationships with farmer groups, cooperatives, financial institutions, agro-dealers, local leaders, and other key stakeholders.
- Coordinate regional marketing campaigns, demonstrations, and farmer engagement activities to drive demand.
Pipeline & Performance Management
- Ensure a healthy sales pipeline through effective lead generation, follow-up, and conversion.
- Promote effective use of CRM and other sales management tools.
- Monitor key sales metrics and provide timely performance feedback to the team.
Customer & Market Management
- Maintain strong customer relationships and ensure high levels of customer satisfaction.
- Gather market intelligence on customer needs, competitor activities, and market trends, and recommend appropriate actions.
Reporting & Compliance
- Prepare accurate weekly and monthly sales reports, forecasts, and market intelligence reports.
- Ensure compliance with company policies, operational procedures, and Environmental, Health & Safety (EH&S) requirements.
Key Performance Indicators (KPIs)
- Achievement of monthly and annual sales and revenue targets.
- Team productivity and target attainment.
- Lead generation, pipeline health, and conversion rates.
- Customer satisfaction and retention.
- Sales team capability development.
- Timely submission of accurate reports.
Qualifications & Experience
Education
- Bachelor's Degree in Sales & Marketing, Business Administration, Agriculture, Agribusiness, Environmental Studies, or a related field. Experience
- Minimum of five (5) years' experience in B2C sales within agriculture, agribusiness, renewable energy, FMCG, or a related sector.
- At least three (3) years' experience leading a field sales team.
- Proven success managing and developing a sales team of at least ten (10) sales representatives.
- Demonstrated track record of consistently achieving or exceeding sales targets.
- Experience working in rural markets.
Key Competencies
- Strong sales leadership and people management skills.
- Proven ability to recruit, train, coach, and motivate sales teams.
- Hands-on, results-driven leader with a passion for selling.
- Excellent planning, organization, and execution skills.
- Strong communication, negotiation, and interpersonal skills.
- Business development and relationship management skills.
- Analytical, proactive, and customer-focused.
- High integrity and professionalism
Must Haves:
- Minimum Bachelor's degree in Business, Sales, Marketing, Commerce, Agribusiness, or a related field
- Minimum 5 years of sales experience, preferably in agriculture, energy, financial services, dairy, rural distribution, or asset financing.
- Proven recent experience managing a direct team of at least 3–6 people.
- Must have held a Sales Manager / Territory Manager / Area Sales Manager role for at least 2 years.
- Experience in prior sales leadership role such as Field Sales Supervisor, Team Leader, Territory Supervisor, or Area Sales Supervisor.
- Strong field sales background and experience with direct sales/B2C.
- Good command of English and Kiswahili and high preference for ability to communicate
go to method of application »
Purpose of the Role
- The Area Sales Manager is responsible for driving sales growth and achieving regional revenue targets by leading a high-performing team of field Sales Representatives.
- The role provides hands-on leadership through recruitment, coaching, mentoring, planning, and execution of sales and marketing activities while expanding market presence and building strategic partnerships.
- The successful candidate will ensure the sales team is equipped, motivated, and accountable to consistently achieve targets while maintaining excellent customer relationships and effective sales processes.
Key Responsibilities
Sales Leadership
- Recruit, train, coach, mentor, and lead a high-performing field sales team.
- Set clear performance expectations and monitor achievement of individual and team sales targets.
- Conduct regular field coaching and joint customer visits to improve sales effectiveness.
- Foster a high-performance, customer-focused sales culture.
Sales Planning & Execution
- Develop and implement monthly, quarterly, and annual regional sales plans.
- Support the team in planning and executing daily, weekly, and monthly sales and marketing activities.
- Drive achievement of regional sales, revenue, and profitability targets.
- Monitor sales performance and implement corrective actions where necessary.
Business Development
- Identify and develop new business opportunities within the assigned territory.
- Build and maintain strategic relationships with farmer groups, cooperatives, financial institutions, agro-dealers, local leaders, and other key stakeholders.
- Coordinate regional marketing campaigns, demonstrations, and farmer engagement activities to drive demand.
Pipeline & Performance Management
- Ensure a healthy sales pipeline through effective lead generation, follow-up, and conversion.
- Promote effective use of CRM and other sales management tools.
- Monitor key sales metrics and provide timely performance feedback to the team.
Customer & Market Management
- Maintain strong customer relationships and ensure high levels of customer satisfaction.
- Gather market intelligence on customer needs, competitor activities, and market trends, and recommend appropriate actions.
Reporting & Compliance
- Prepare accurate weekly and monthly sales reports, forecasts, and market intelligence reports.
- Ensure compliance with company policies, operational procedures, and Environmental, Health & Safety (EH&S) requirements.
Key Performance Indicators (KPIs)
- Achievement of monthly and annual sales and revenue targets.
- Team productivity and target attainment.
- Lead generation, pipeline health, and conversion rates.
- Customer satisfaction and retention.
- Sales team capability development.
- Timely submission of accurate reports.
Qualifications & Experience
Education
- Bachelor's Degree in Sales & Marketing, Business Administration, Agriculture, Agribusiness, Environmental Studies, or a related field. Experience
- Minimum of five (5) years' experience in B2C sales within agriculture, agribusiness, renewable energy, FMCG, or a related sector.
- At least three (3) years' experience leading a field sales team.
- Proven success managing and developing a sales team of at least ten (10) sales representatives.
- Demonstrated track record of consistently achieving or exceeding sales targets.
- Experience working in rural markets.
Key Competencies
- Strong sales leadership and people management skills.
- Proven ability to recruit, train, coach, and motivate sales teams.
- Hands-on, results-driven leader with a passion for selling.
- Excellent planning, organization, and execution skills.
- Strong communication, negotiation, and interpersonal skills.
- Business development and relationship management skills.
- Analytical, proactive, and customer-focused.
- High integrity and professionalism
Must Haves:
- Minimum Bachelor's degree in Business, Sales, Marketing, Commerce, Agribusiness, or a related field
- Minimum 5 years of sales experience, preferably in agriculture, energy, financial services, dairy, rural distribution, or asset financing.
- Proven recent experience managing a direct team of at least 3–6 people.
- Must have held a Sales Manager / Territory Manager / Area Sales Manager role for at least 2 years.
- Experience in prior sales leadership role such as Field Sales Supervisor, Team Leader, Territory Supervisor, or Area Sales Supervisor.
- Strong field sales background and experience with direct sales/B2C.
- Good command of English and Kiswahili and high preference for ability to communicate
Method of Application
Interested candidates should send their CV with the subject Line to recruitment@homebiogas.com.
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