Sales Representative at Tai Talent Matters

Role Overview

• Our client, a well-established player in the dairy manufacturing industry, is seeking experienced Sales Representatives to drive sales growth, strengthen customer relationships, and expand market presence across assigned territories. This role is best suited for candidates with proven dairy sector sales experience and an in-depth understanding of either the Nairobi or Western Kenya market.

Key Responsibilities

• Manage and grow distributors, retail outlets, key accounts, institutions, and HORECA customers within the assigned territory
• Drive sales volumes, market share, product availability, and in-store visibility
• Develop new business opportunities while strengthening existing customer relationships
• Execute route-to-market strategies, merchandising standards, and promotional activities
• Monitor competitor activity and provide market intelligence to support commercial decision-making

Qualifications & Experience

• Diploma in Business, Marketing, Economics, or a related field
• Minimum 3-4 years sales experience within the dairy industry (essential)
• Proven experience managing customers in either the Nairobi or Western Kenya region
• Strong understanding of FMCG sales, route-to-market execution, and distributor management
• Experience managing retail, key accounts, institutions, and HORECA customers
• Excellent communication, negotiation, and relationship management skills
• Self-driven, target-oriented, and able to thrive in a fast-paced commercial environment