Senior Sales Executive - Multibrand at CFAO Motors Kenya limited (Formerly Toyota Kenya)

JOB PURPOSE 

• This role is responsible for driving Multibrand sales to achieve sales targets, maximise profitability, and strengthen brand loyalty through developing and maintaining high value customer relationships, and delivering an exceptional, personalised customer experience in line with the CFAO and OEM standards.

MAIN RESPONSIBILITIES OF THE JOB 
Operational Responsibilities

• Identify, prospect, and develop new business opportunities within the luxury and premium market
• Build and maintain a strong sales pipeline through networking, referrals, corporate partnership, digital leads and targeted prospecting
• Manage the full sales cycle
• Deliver a personalized, seamless and premium experience
• Build and maintain long term relationship with high net worth individuals, corporate executives, entrepreneurs, diplomats etc
• Conduct professional vehicle presentations, demonstrations, and test drives as per the CFAO and OEM standards
• Maintain in depth knowledge of Multibrand model ranges, technical specifications, features, optional extras, pricing and competitive positioning
• Stay abreast with new trends, market development, and competitor activities
• Representative the brand professionally at private viewings, exclusive launches, exhibitions, networking events, and corporate engagements
• Maintain accurate customer records, sales forecasts, prospect databases, and pipeline reports
• Ensure compliance with internal sales processes, company policies, and applicable legal and regulatory obligations.
• Maintain contact with customer before, during and after delivery of vehicle
• Ensure vehicle handover meets CFAO and Multibrand quality standard
• Work closely with the Aftersales team to support customer satisfaction throughout the ownership journey
• Identify opportunities for service packages, accessories, vehicle upgrades, and future purchases
• Monitor customer feedback and proactively address issues that may affect retention or brand reputation
• Provide regular reports on sales performance, lead conversion, pipeline activity, customer engagement and market intelligence
• Contribute to sales meetings, business reviews, promotional initiatives, and strategic planning
• Share market insights to support improvements in product offering sales processes

KNOWLEDGE,  SKILLS AND EXPERIENCE

• Minimum level of academic and professional  qualification required to perform effectively in the role
• Bachelor’s Degree or Diploma in Sales, Marketing, Business Administration or relevant field from a recognized institution

Minimum level of experience required to perform effectively in the role

• 5 years’ working experience in sales in the automotive industry or Sales of products, to the Ultra-high-new-worth (UHNWI) clientele.
• Experience managing high value clients and complex sales negotiations
• A valid driving licence