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  • Posted: May 28, 2024
    Deadline: Not specified
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    The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.


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    Senior Director, Digital Acceleration

    Position Overview:

    We are looking for a Digital Acceleration senior Director who can lead our enterprise-wide digital agenda at Coca-Cola Africa. We at Coca-Cola are disrupting a proven business model; rapidly embracing digital as an enterprise-wide, enabler of future growth. Over the last few years, we have seen progress in many areas: digital media, the adoption of B2B, rapid growth in e-commerce and many technologies that support the day-to-day business. The opportunity ahead: more aligned, focused, collaborative, and ultimately; more impactful. To better steward this enterprise-wide agenda; we are broadening our digital efforts with the formation of a Digital Acceleration Office (DAO).

    What You'll Do for Us:

    • Ensure a single Operating Unit (OU) Digital Strategy, Narrative & Tracking (embedded in the Long-Range Plan (LRP) and Annual Business Plan (ABP))
    • Orchestrate enterprise-wide digital business planning to ensure a single Operating Unit (OU) / System Strategy including network wide change management oversight
    • Orchestrate functions’ digital BAU activities & acceleration projects progress to ensure visibility of a single Operating Unit (OU) / System dashboard
    • Support the Data & Analytics Office VP in the liaison with the Global Digital Council providing visibility of OU results and cascading global Digital Council actions into OU and Leadership Team (LT) routines
    • Orchestrate OU Digital Council with the OU network within Operating Unite Leadership Team (OULT) routines
    • Support the Digital Experiences team via the prioritization & orchestration of initiatives for acceleration across the network for both locally and Globally led projects
    • Responsible for a monthly strategic dashboard for digital (1page KPIs)
    • Elevate our current digital commerce partnerships to an enterprise level to achieve our strategy, in partnership with functions and franchises
    • Define our partnership framework, to help deliver on our annual and long-range OU plans
    • Define the engagement strategy for each regional partnership, working in collaboration and consultation with global, local bottlers and 3rd party platforms
    • Understand the full digital eco-system, highlighting key areas of collaboration & transformation, conducting regular, quantitated assessments of the markets and potential
    • Define people digital knowledge/ capability needs by function across the OU
    • Orchestrate and deliver enterprise digital knowledge building programs (partnering with People team) to meet current & future needs across the Enterprise
    • Develop OU Data Strategy for all information captured across the OU/ System, including data collected from digital activities
    • Orchestrate OU & System to develop and execute Data Strategy and implement LTRM information sharing principles across all functions if applicable, partnering with Platform Services, OU Digital Services and Bottlers
    • Connect the plan to Global Data strategy
    • Promote a two-way feedback culture; one built on trust, transparency, and accountability
    • Foster resilience, giving the team tools and techniques to deal with obstacles
    • Drive a well-rounded commercial acumen & knowledge agenda to ensure tangible impact and connection with the local market and bottlers
    • Be the role model, encapsulating the Leadership and Growth Behaviours

    Qualifications & Requirements:

    • 10+ years of leadership experience in FMCG digital related fields
    • Must have strong general management and business profile
    • Proven success within Digital Commerce setting
    • Ability to define priorities based on understanding of local business solutions
    • Strong planning, financial, and collaboration skills
    • Experience in leading teams and managing projects
    • Experience working with The Coca-Cola Company external partners (bottlers and customers)
    • Experience working in cross-functional and cross-geographical teams

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    Senior Director, Frontline Marketing , East and Central Africa

    Your Role:

    As a key member of our team, you'll:

    • Align With Bottlers: Collaborate closely with bottlers to align on marketing priorities, leveraging consumer insights and strategic plans to achieve shared objectives.
    • Strategize and Innovate: Provide critical input on portfolio strategies and brand plans, identifying local innovation opportunities and guiding the commercialization of new projects.
    • Amplify Our Voice: Lead the localization and amplification of integrated marketing campaigns, ensuring they resonate with our diverse consumer base.
    • Lead With Excellence: Review and approve marketing plans, oversee local activations, and showcase best practices that can be scaled across regions.
    • Build Strong Relationships: Develop and maintain relationships with key bottlers, ensuring alignment and support for our marketing agenda.
    • Guide Your Team: Lead your team through situational coaching and talent development, driving towards success as measured by volume, share, and profit.

    Who You Are:

    • You hold a Bachelor’s degree in marketing or a related field.
    • You bring 12-15 years of significant marketing and leadership experience, preferably within the food and beverage sector.
    • You have direct experience with marketing activations and a deep understanding of business and commercial acumen.
    • Your experience includes working with external partners, cross-functional and cross-geographical teams.
    • You are adept at developing relationships, coordinating marketing activities, and guiding media buying processes.

    What We Can Do For You 

    • Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career. 
    • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 
    • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. 

    Method of Application

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