The Brand Kenya Board is tasked with the responsibility of identifying and refining the key attributes of Kenya, that contribute positively to the image and reputation of the Nation. Our goal is to enhance these characteristics and create an authentic, credible brand for the country that establishes our uniqueness in the global arena.
Reporting to the Chief Executive Officer, the Director, Marketing and Communication shall be in charge of the National Branding, International Branding and Communication and PR of the functions Board.
The overall responsibility of the position is to oversee the formulation and implementation of branding and communication strategies, policies and procedures, and managing the key pillars of country branding both at National and International levels.
The following are the key responsibilities and duties for this position:
1. Managerial/Supervisory Responsibilities:
a) Lead the department by budgeting, planning and directing resources to achieve targets and
b) Build a highly effective team, by leading, managing and motivating staff and by directing and coaching them where appropriate, so that the team achieves excellence in delivery;
c) Ensure performance measures are designed to evaluate performance against the Board's strategic plan and performance contract signed with the Government ;
d) Play a senior leadership role in bringing the internal community along to support the outputs delivered by developing effective and strategic relationships;
e) Oversee the Division's budgeting, monthly, quarterly and annual reporting, cash flow and debt management and ensure compliance to ISO quality management system;
f) Take responsibility for the reports emerging from the division and all documentation sent to the CEO
g) Manage sustainable succession plan within the Division;
h) Provide leadership, maintain discipline, train and appraise staff in the team.
2. Operational Responsibilities:
a) Formulate and implement marketing and communications policies and procedures;
b) Design and implement the Marketing and Communication Division's strategy in line with the Board's Strategic Plan, the Brand Master Plan, and Vision 2030;
c) Prepare and implement the Marketing and Communication Division annual workplan and budget;
d) Design and implement marketing and communication programmes and initiatives to ensure sustenance of a positive image of Kenya brand in line with the Board's mandate;
e) Facilitate development of a country brand identity and image which positions Kenya optimally in terms of investment, creditworthiness, tourism and international relations;
f) Develop and implement a comprehensive communication strategy to create and sustain awareness of the Board's mandate in line with its strategic plan and partnership with key communications stakeholders;
g) Provide leadership to both internal marketing resources and external agencies and partners to ensure achievement of effective communication strategy for the Board;
h) Work closely with key country branding stakeholders to determine branding objectives and implementation of the country Brand Master Plan;
i) Manage image and reputation of the Kenya Brand in liaison with government departments and other public institutions to forge a common platform for promoting Kenya Brand and communicate effectively to ensure clarity of purpose;
j) Regularly interact with stakeholders to promote the best interests and convergence of country branding initiatives;
k) Develop a national branding strategy for uniting Kenyans and providing them with positive information about the country in order to promote patriotism, national pride and cohesion;
l) Develop and implement a branding strategy for improving the image of our cities and counties;
m) Develop a 'product identity' to promote local products and services to encourage economic transformation;
n) Develop and implement an integrated strategy for Government and private sector towards the international marketing of Kenya;
o) Develop and implement PR and Communication plans that leverage on the Board's marketing programmes/projects;
p) Plan and manage rapid response communications in situations of media crisis, disasters or other major emergencies to which the Board will respond in line with its mandate;
q) Oversee the design and production of corporate communications collaterals in line with the branding guidelines;
r) Oversee research, generate and disseminate positive content to create and sustain pride and patriotism among citizens;
s) Monitor, evaluate and recommend areas of improvement to competitively position the Kenya brand as a preferred global brand;
t) Oversee client relations including client satisfaction surveys, client development initiatives/activities, client skills training and special events;
u) Oversee the activities of Marketing and Communication division and be accountable to the CEO for its performance; and
v) Guide and supervise staff performance in respective department to foster productivity, corporate culture, discipline, motivation and teamwork.
3. Decision Making/Job Influence
a) Make strategic, operational and financial decisions,
b) Plan work for the subordinates,
c) Assigns work to subordinates,
d) Monitor subordinates' work performance,
e) Appraise and evaluate subordinates' performance.
a) Master's degree in Marketing or Business Administration or International Relations,
b) Bachelor's degree in Marketing or Business Management or social science related field,
c) Post graduate qualification in marketing or communication,
d) At least ten (10) years' relevant experience in a dynamic marketing and/or communication function, with five (5) years in senior managerial role,
e) Membership to a professional marketing body.
a) Functional Skills:
a) Proven track record in developing and implementing a marketing program;
b) Marketing functional excellence;
c) Business Management/Financial Management
d) Strong analytical and problem solving skills;
e) IT proficiency.
b) Behavioral Competencies/Attributes:
a) Excellent leadership, interpersonal and facilitation skills;
b) Coaching and mentoring skills;
c) Ability to inspire others and build effective teams;
d) Excellent written, verbal and presentation skills;
e) People development and management skills; and
f) Ability to quickly make effective decisions.
Reporting to the Director Marketing and Communication, the PR & Communication Officer will play a supporting role in the day to day operations and execution of the Communication department's strategy to enable the department deliver on set objectives.
a) Assist the Director Marketing and Communication to develop and implement communication and Public engagement strategies in line with BKB's mandate,
b) Liaise with agencies to ensure communication projects are executed in a timely and efficient manner,
c) Develop proposals to the Director Communication that will communicate Brand Kenya Board's initiatives and objectives,
d) Liaise with media organizations for collaboration in communicating Brand Kenya Board's initiatives,
e) Conduct daily media monitoring and reporting,
f) Undertake content development, update and monitoring of social media – twitter, facebook, etc.
g) Develop articles to be published in the media
h) Prepare news releases and news features for internal and external publications
i) Prepare write ups for annual reports and country information booklets/brochures
j) Develop content and update the Board's website,
k) Development of presentations and drafting speeches,
l) Assist in preparation of pre production material for development of video documentaries and infomercials,
m) Assist in preparation and management of BKB's participation in Trade fairs and exhibitions,
n) Assist in development of communication and media strategies in the Board
o) Perform any other duties as may be assigned
a) Bachelor of Arts Degree in Communication or Public Relations or equivalent,
b) At least three (3) years experience in a busy Organization's Corporate/Communication department,
c) Member of Public Relations Society of Kenya (PRSK).
d) Post Graduate Diploma in Journalism or related field is an added advantage.
The position requires self driven, results oriented player with the following competencies
a) Ability to express self, clearly articulate issues and multi-task,
b) Excellent analytical, communication and interpersonal skills,
c) Excellent writing and editing skills – (English and Kiswahili)
d) Working knowledge of photography, video and radio production is an added advantage.
e) Self driven, result oriented and a team player
f) Knowledge of creative design and print production processes
g) A working knowledge of Power point, MS word excel
h) Ability to maintain confidentiality of privileged information and to ensure absolute discretion and sensitivity to confidential matters
Terms of Service: Three (3) years contract
If you believe you can clearly demonstrate your ability to meet the relevant criteria for the above position, please visit our website, download and complete the Application (Bio-data Form), attach copies of your professional and academic certificates, testimonials and state current position and remuneration, your email. day time contacts and contacts of three (3) refereers.Please NOTE:Shortlisted candidates will be required to provide copies of clearance certificates from the following institutions; The Criminal Investigation Department (CID), The Higher Education Loans Board (HELB), Credit Reference Bureau (CRB), The Kenya Revenue Authority (KRA) and The Ethics and Anti-Corruption Commission (EACC).
An attractive remuneration package commensurate with the responsibilities of the position will be negotiated with the successful candidate.
All applications with duly completed Bio-data Form (available on the Board’s Website) and copies of relevant supporting documents should be submitted online to firstname.lastname@example.org or sent to the address below not later than Thursday, 15 December 2016 at 5.00 pm.
Brand Kenya Board,
NHIF, Building 4th Floor, Upper Hill, Nairobi
P.O Box 40500 - 00100
Tel: +254 2 271 5236/7;
Please note that Brand Kenya Board is an equal opportunity employer.