Career Opportunities at Uplands Premium Dairies - 2 Positions

Location: Kagwe – Kiambu
Nature of Job: Full time

Developing and executing the Trade Marketing strategy of the Brand to achieve defined business objectives with the Brand Team and responsible for ensuring the proper development, execution and benchmarking of all programs designed to increase brand visibility.

Responsibilities for the Marketing Supervisor Job

• Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
• Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
• Develop Consumer promotions in collaboration with the Commercial Manager and Regional Sales Managers and support Market executions
• Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed
• To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence.
• Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
• Work closely with the commercial team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
• Report sales needs and field intelligence to commercial / marketing teams
• Analyse brand sell through results by channel and make recommendations to increase results
• Manage budget for the specific Trade Marketing activities

Marketing Supervisor Job Qualifications

• Undergraduate degree/Diploma in Marketing with minimum 5 years experience in a Trade Marketing.
• Experience in a relevant industry preferable fast-moving consumer-goods (FMCG)
• Great oral and written communication skills;
• Good at planning and organizing to ensure priority task management.
• Valid Driving License

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The Purpose of the Job:

• Meet monthly, quarterly and annual revenue targets and grow sales month by month.
• Ensure customer complaints and enquiries are responded to in a timely manner.
• Implementing General Trade channel strategies, terms and conditions and other best practice in the identified area of operation, ensuring the best advantage for the brand / category is achieved profitably;

Sales Job Responsibilities

• Successful execution of the business and route plans;
• Servicing (including selling, merchandising, accounts growth , planning and implementation, relations building, promotion & activations);
• Ensuring continuous improvement in distribution, merchandising, route coverage, efficient resource utilization ;
• Visiting all trade levels (On-trade, stockiest and Key Distributors) to ensure the brands are listed, visible and activated according to the plan;
• Implementing Class of trade strategies for the brand to the best advantage for each brand in the account;
• Scheduling weekly business review meetings with the Commercial Manager to discuss sales targets, marketing ideas and problem areas, etc;
• Providing daily and weekly activity report;
• Proposing ideas and opportunities that could be available to challenge the competitors’ activities with consideration to the financial implications and reputation of the Company;

Qualifications for the Sales Job 

• A Degree / Diploma – preferably in Sales or Marketing;
• Must have a successful track record as a Sales Representative for at least five years experience from a reputable FMCG company.
• Great oral and written communication skills;
• Good at planning and organizing to ensure priority task management.
• Valid Driving License