Social Media Marketer Job at SPENN Kenya

Responsibilities for the Social Media Marketing Job

• Manage social media marketing campaigns on a daily basis
• Formulate a comprehensive market analysis to ascertain trends, current/future opportunities.
• Create and execute a social media strategy based on the selected platform, competitor analysis, and target audience.
• Design and publish daily content (original information) that connects and involves the community.
• Increase the visibility of the company’s product through physical event planning and alternative channels.
• Moderate usergenerated content in line with the company policies.
• Capture and analyse metrics, insights and best practices and recommend actions.
• Collaborate with other departments to identify top community issue, key players, and appropriate actions.
• Protect the company reputation.

Qualifications for the Social Media Marketing Job

• Bachelor’s degree in Graphics Design/ Fine Arts from a recognised institution, or equivalent experience in Communications, Marketing, Business, News Media or Public Relations
• Must be a creative mastermind (with kickass graphical design skills)
• Eat those .ai files for breakfast, .EPS’s for lunch, and PSD’s for dinner. Proficiency with tools like Hootsuite,
• Facebook’s Ads Manager, and the complete Adobe Creative Cloud is a huge plus.
• Excellent writing, presentation and communication skills in English and relevant local language(s)
• Expert understanding of the major social media channels used by SPENN (Facebook, Instagram, YouTube)
• Knowledge of digital marketing, analytics and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking ability.
• A team player, who can work with the Country Manager and other department chairs to formulate a cohesive strategy and implementation plan

The ideal candidate is one who touches the lives of the unbanked and underbanked on a daily basis.
Additional skills: Skills with the dslr (still photos & video) to create quick, unique and relevant content from the field!