Job Opportunities at Eneza Education

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Digital Marketing Manager Job Responsibilities

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Maintaining our social media presence.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies, Provide thought leadership and perspective for adoption where appropriate

Qualifications for the Digital Marketing Manager Job

• BS/MS degree in marketing or a related field.
• 3-5 years proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

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The role of the Account Manager is extremely important to our organization. The Account Manager is expected to work directly with the VP of Partnerships and other Managers as needed.

Account Manager Job Responsibilities

• Identifies development potential in accounts by studying current business; interviewing key customer personnel and company personnel who have worked with customer; identifying and evaluating additional needs; analyzing opportunities.
• Initiates sales process by building relationships; qualifying potential; scheduling appointments.
• Develops sales by making initial presentation; explaining product and service enhancements and additions; introducing new products and services.
• Operate as the lead point of contact for any and all matters specific to our B2B Clients
• Build and maintain strong, long-lasting customer relationships
• Negotiate contracts and close agreements to maximize profit
• Develop a trusted advisor relationship with key accounts, customer stakeholders and executive sponsors
• Ensure the timely and successful delivery of our solutions according to customer needs and objectives
• Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders
• Develop new business with existing clients and/or identify areas of improvement to exceed sales quotas
• Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts)
• Prepare reports on account status
• Identify and grow opportunities within territory and collaborate with sales teams to ensure growth attainment
• Provide recommendations to our clients team by collecting, compiling and analyzing data.
• Assist with high severity requests or issue escalations as needed

Qualifications for the Account Manager Job

• Experience in sales and marketing, preferably in Startups in growth stage
• Must be fluent in English and Kiswahili; precise grammar and spelling is a must. Impeccable English is expected. You should always win at Words with Friends.
• Proficient in Microsoft or Mac (iOS) systems & love Google calendar.
• Must be excellent at building business models and setting goals
• Must be able to set goals and inspire their team. This requires a passion for our work. You have to LOVE education, our work, and our young Team, even when times are stressful.
• Clear communication is a MUST with all team members and partners
• Must be able to predict challenges and provide solutions in a timely manner.
• Must be a glutton for feedback and have extreme attention to detail.
• MUST love research and reporting.
• Must be an excellent negotiator.
• Willing to travel internationally and locally
• Must be extremely focused and a CRITICAL thinker