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  • Brand Manager at Career Outsourcing Limited

  • Posted on: 12 September, 2018 Deadline: Not Specified
  • View Jobs in Manufacturing / Production / FMCG View All Jobs at Career Outsourcing
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  • Career Outsourcing Limited - Our client in the FMCG sector is seeking to recruit a Brand Manager-Premiums. This position reports to the Marketing Manager.


    Brand Manager


    Job Purpose:

    Responsible for developing and executing brand strategies for the specific product segment to build brand equity and drive revenue and increase market share.

    Job Responsibilities

    Area 1: Brand Management

    • In collaboration with the Marketing Manager, develop and execute successful Annual Brand Plans as well as Activity Recommendations aligned to the overall organizational objectives.
    • Though the comprehensive understanding of the business strategy, evaluate existing and recommend new or revised ideas/concepts aimed at growing the business.
    • Develop through the Line executions guidelines to ensure the plans are brought to life in the outlet level. Lead in the execution of the approved ideas/concepts.

    Area 2: Marketing Campaigns Development & Execution Management

    • Develop and execute marketing campaigns for the assigned market segment to enhance brand visibility and drive growth in sales.
    • Oversee the creation and management of Through the Line Marketing mix in line with approved Brand plans; this include all appropriate ATL, BTL and Digital solutions that generate leads and facilitate the selling process while being consistent with the branding strategy.
    • Robust Evaluation of all Marketing initiatives and recommend ways to improve effectiveness in future campaigns.

    Area 3: New Product Development

    • Responsible for mapping and developing new projects in line with potential new consumer segments.
    •  Managing the Innovation process from Consumer scoping via consumer research and
      appropriate Product development.
    • Identifying, assessing and developing the marketing mix elements that will commercialize the New Innovation brands.

    Area 4: Marketing Resource Management

    • A&P management in line with planned Business deliverables.
    • Analyze and report on the return on investment of marketing campaigns and use this information to enhance returns on investment for all marketing initiatives.


    • A Bachelor’s degree in a business-related field.
    • Membership to a relevant professional body will be an added advantage.
    • Have at least five (5) years’ experience in marketing or managing brands in a similar organization; Experience in managing premium brands will be most preferable.
    • Have experience in FMCG industry.
    • Practical experience in use of MS packages and ERP systems.


    • A creative mind with a drive for execution of ideas and concepts for the benefit of the organization.
    • Project and event management skills.
    • Self-starter able to work well within the team environment.
    • Ability to work well under pressure in a fast paced, demanding environment.
    • Proficient in the following computer software applications: Microsoft Office.
    • Ability to effectively communicate both internally and externally.
    • High level of integrity.

    Relationships and working contacts:

    • Internal – Commercial team, Corporate Affairs and Plant Operations.
    • External – Clients, suppliers, distributors, Agencies.

    Work Environment

    • This is an office-based role.

    Method of Application

    Interested candidates should send their CV to recruitment@col.co.ke

    Our client is an equal opportunity employer. Only shortlisted candidates will be contacted.

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