Brand Manager at Career Outsourcing

Job Purpose:

Responsible for developing and executing brand strategies for the specific product segment to build brand equity and drive revenue and increase market share.

Job Responsibilities

Area 1: Brand Management

• In collaboration with the Marketing Manager, develop and execute successful Annual Brand Plans as well as Activity Recommendations aligned to the overall organizational objectives.
• Though the comprehensive understanding of the business strategy, evaluate existing and recommend new or revised ideas/concepts aimed at growing the business.
• Develop through the Line executions guidelines to ensure the plans are brought to life in the outlet level. Lead in the execution of the approved ideas/concepts.

Area 2: Marketing Campaigns Development & Execution Management

• Develop and execute marketing campaigns for the assigned market segment to enhance brand visibility and drive growth in sales.
• Oversee the creation and management of Through the Line Marketing mix in line with approved Brand plans; this include all appropriate ATL, BTL and Digital solutions that generate leads and facilitate the selling process while being consistent with the branding strategy.
• Robust Evaluation of all Marketing initiatives and recommend ways to improve effectiveness in future campaigns.

Area 3: New Product Development

• Responsible for mapping and developing new projects in line with potential new consumer segments.
•  Managing the Innovation process from Consumer scoping via consumer research and
  appropriate Product development.
• Identifying, assessing and developing the marketing mix elements that will commercialize the New Innovation brands.

Area 4: Marketing Resource Management

• A&P management in line with planned Business deliverables.
• Analyze and report on the return on investment of marketing campaigns and use this information to enhance returns on investment for all marketing initiatives.

Requirements

• A Bachelor’s degree in a business-related field.
• Membership to a relevant professional body will be an added advantage.
• Have at least five (5) years’ experience in marketing or managing brands in a similar organization; Experience in managing premium brands will be most preferable.
• Have experience in FMCG industry.
• Practical experience in use of MS packages and ERP systems.

Competencies/Attributes:

• A creative mind with a drive for execution of ideas and concepts for the benefit of the organization.
• Project and event management skills.
• Self-starter able to work well within the team environment.
• Ability to work well under pressure in a fast paced, demanding environment.
• Proficient in the following computer software applications: Microsoft Office.
• Ability to effectively communicate both internally and externally.
• High level of integrity.

Relationships and working contacts:

• Internal – Commercial team, Corporate Affairs and Plant Operations.
• External – Clients, suppliers, distributors, Agencies.

Work Environment

• This is an office-based role.