Marketing and Public Relations Officer at Nairobi Waldorf School

Reporting To: The School Manager

Job Purpose: The main role of this position is to maintain mutually beneficial relationships between the school and its stakeholders who include parents, students and the external community. This position involves communication, training, public and media relations.

Main duties and responsibilities

• Marketing Communications:
  • Website and other e-marketing communications
  • Collating material and editing copy for the monthly e-newsletter, circuited to internal stakeholders
  • Updating the School’s Facebook account
  • Updating information about the School on the websites
  • Creating fresh and up-to-date web content
  • Providing ideas, content and input into the development of new e-marketing materials
  • Marketing the school to prospective parents
• Marketing collateral and publicity material
  • Writing and producing marketing material (brochures, posters, flyers etc) for the School’s prospectus
  • Preparing marketing collateral for the school
  • Preparing PowerPoint presentations for recruitment events and conferences
  • Compiling yearly media plans
  • Responsible for the School’s publicity stands at events. This involves designing the look and feel of the stand
  • Selection and ordering of promotional merchandise for exhibitions and marketing collateral for the stand
  • Managing the stock of all marketing collateral i.e. brochures; creating systems to identify when stock needs to be replenished
• Public Relations
  • Liaison with pedagogy and administrative staff to request and collate information for the newsletter
  • Proactively searching out information for PR purposes and writing press releases
  • Liaison with, and providing information to, the media and arranging interviews for the school PRO where necessary
  • Documenting and maintaining an online photo library where data is stored and easily retrievable
  • Arranging external photo shoots and filming with placement students and alumni as well as in-house photo shoots with School staff and students
  • Updating the School’s notice boards
• Advertising (printed media, outdoor and new media)
  • Booking, designing and tracking advertising for the School as required
  • Create new advertising campaigns for social media and outdoor advertising
  • Liaison with the designers to create captivating advertising material
  • Proofreading, copy writing, editing copy and information collection
  • Speaking publicly at interviews, press conferences and presentations to increase visibility of the school while acting as the school’s spokesperson.
• Exhibitions and recruitment visits
  • Coordinating the School’s presence at exhibitions
  • Representing and promoting the School at events
  • Ensuring prompt follow-up by the school of exhibition enquiries/ leads
  • Influence new students and their parents to join NWS
• Events
  • Assistance and coordination at Open days
  • Coordinating School’s Induction activities
  • Coordinating all School calendar events.
  • Organizing and attending promotional events such as press conferences, open days, exhibitions, tours and visits to connect the school with the external community Market analysis & planning and new programs
  • Grow the School’s marketing plans: gathering market intelligence and analyzing the results in relation to the School’s marketing plans.
  • Market Intelligence: Gathering information on competitor schools and programs.

Qualifications

• A communications/marketing/public relations degree
• At least 5years of proven work experience in a marketing role
• Experienced user of Microsoft Office and Adobe design programs

Skills

• Excellent organizational skills
• Project management skills
• Event planning and management skills
• Excellent communication skills with high standards of written communication, grammar and spelling
• Information management skills including a high level of accuracy and attention to detail
• Good creative skills

Attributes

Communication

• Good influencing skills
• Ability to market the school

Customer Focus

• Always think about how to improve the customer experience
• Responding to problems and complaints immediately

Team Work

• Be a good team player who can get on with tasks and achieve results
• Volunteer to help even on work outside your role

Leadership

• Take responsibility for tasks, prioritizing and scheduling own work to ensure deadlines are met
• Have self-confidence and deal with set-backs effectively
• Enjoy taking responsibility
• Be a school ambassador

Planning and Organizing

• Ability to prioritize work and respond effectively as new projects are introduced
• Work in an organized way and plan how deadlines will be met
• Always deliver on schedule

Results Oriented

• Be committed to success
• Focus on getting the job done

Key Performance Indicators

• The number of student enrollment increases
• The retention of the current student population
• The school is better known to the external community and is the curriculum of choice
• The Waldorf education is better understood by the NWS community
• There is an increase in parent engagement and support of the school
• The goals, mission and vision are better understood by all stakeholders
• An overall increase in confidence by all the school stakeholders