Career Opportunities at Carlcare Service Limited

Job Description

The incumbent will be charged with the following duties:

• Drive the local strategy and execution of marketing efforts in the country in line with the company’s global marketing strategies and key user acquisition and retention metrics.
• Lead the local marketing team. Responsible for the local marketing strategies and execution.
• Monitor the market to understand consumer and competitor behaviour. Use this insight to learn the local market opportunity and help guide the business in its marketing efforts.
• Ensure we are effectively communicating our brand and value proposition through appropriate marketing channels including but not limited to TV, Radio, Social Media, Print and BTL events to drive user growth, revenue and loyalty to Boomplay
• Collect and analyse data from promotion and marketing to increase acquisition, usage, social engagement and conversion to paid subscriptions.
• Work closely with Content Acquisition and Content Admin teams to drive the brand awareness among the artists, labels and users.
• Manage the marketing budget for the country to ensure marketing programs executed are ROI optimized.
• Manage all elements of Boomplay brand including but not limited to communication, merchandise and events in the country.
• Ability to devise, create, execute and track advertising campaigns to drive all brand metrics including User Acquisition, User Engagement, Usage and Conversion to Paid Subscriptions.

Key Performance Indicators:

• Awareness of the Boomplay brand.
• Social Media followership count, insights, engagement & loyalty/retention
• Number of Social Media users converted to Active users and Paid subscribers of Boomplay
• Number of referrals from our Social Media Platforms in Kenya

Required Competencies and Attributes:

• Strong experience in senior marketing roles ideally within the consumer-facing Internet, electronics, entertainment or mobile industry.
• Minimum 3 years’ experience working in consumer marketing or brand management or digital ad sales.
• Demonstrated experience in managing marketing partners and executing successful campaigns.
• Solid knowledge of the digital advertising industry with a strong professional network of media, marketing and brand advertising professionals.
• Great attitude, with passion for music and the Boomplay brand and the ability to motivate and inspire others.
• Detail focused and analytically inclined with the ability to make clear recommendations through data insight.
• Excellent communicator, verbal and written.

Experience and Qualifications:

• Minimum of 3 years’ experience in marketing or similar role
• Minimum of BSC/BA degree in Marketing or a related field
• Certifications in Marketing or Communication is an added advantage
• CIM/CAM Membership is desirable
• Experience acting as a social media thought leader influencing senior executives and gaining buy-in within a matrix organization
• Proven experience managing paid social budgets in an efficient manner on major platforms
• Experience in working across different global cultures a plus

Budget: Negotiable.

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Job Description

Below is what the incumbent will be charged with:

This position entails acquiring rights to the content presented on Boomplay, managing the relationship with Artistes, record labels, Content providers and content owners, curate & review acquired content in the country.

• Manage and maintain relationship with Artistes, record labels, Content providers and content owner across different regions in Kenya.
• Ensure all music released in Kenya (historical and new releases) are properly licensed and available on Boomplay.
• Provide support to Artistes, record labels, Content providers and content owner for acquiring licensed music content onto the digital music platform via the CMS portal
• Review metadata provided by content providers to ensure all music contents uploaded to the platform meets the required specifications
• Timely content curation for all categories for Content admin for upload in the operating country.
• Work closely with marketing and content admin team to manage Artistes, record labels, Content providers and content owner expectations
• Stay updated with industry trends, new releases (albums, singles & videos).

Key Performance Indicators:

• Ensure timely acquiring of contents upon immediate releases.
• Ensure proper content are acquired and all appropriate rights are cleared with legal team
• Ensure all required content are acquired and are delivered to the content admin team for upload on the platform.

Required Competencies and Attributes:

• Strong analytical skills, including the ability to extract, compile and analyze data.
• Ability to prioritize and re-prioritize workload needed
• Good communication (Verbal & Written) and inter-personal skills
• Excellent Information Technology/Systems skills
• Good attention to detail.

Experience and Qualifications:

• Arts and/or Communications related degree.
• 1-3 years’ music industry related experience
• Artiste relation skills and understanding of the music ecosystem in the country of operation
• Relevant and related requirement

Budget: Negotiable.