Marketing Manager at Virtual HR

About The Role

The Marketing Manager will be responsible for developing and managing the implementation of the marketing and brand strategy for the company and play a key role in leading the overall company growth plans. The position covers the full marketing mix; strategic planning, market research & analysis, web & print advertising, email communications, viral marketing and social media.

Responsibilities for the Marketing Manager Job

• Monitoring market trends to identify opportunities and key issues
• Conducting research on consumer markets and competitor activities
• Overseeing marketing and advertising activities to ensure excellent performance of all marketing campaigns
• Developing and executing of the marketing strategies
• Analyzing and monitoring competitor and consumer activity to identify opportunities for growth
• Developing and managing marketing budget
• Evaluating customer research, market conditions, competitor data and implement marketing plan alterations as required
• Monitoring product distribution and consumer reactions

Marketing Manager Key Skills and Qualifications

• Bachelor degree in any relevant field
• At least 5-8 years’ experience in Marketing
• Preferably experience in the Alcoholic Beverage Industry, FMCG or related industry
• Professional marketing course (CIM)
• Excellent team leadership skills, communication, organization and presentation skills