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  • Posted: Jan 11, 2017
    Deadline: Jan 19, 2017
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    Duma Works is changing the way people think about hiring. By efficiently connecting employers and potential hires through our mobile platform, we make finding that perfect person a fun experience, allowing businesses to grow and job seekers to access new opportunities.
    Read more about this company

     

    Retail Marketing Executive

    DUTIES AND RESPONSIBILITIES

    • Introduce new and innovative methods and means to improve customer satisfaction
    • Good taste for trendy fashions and consumer behaviors.

    REQUIREMENTS

    • Holder of a 2ND Upper Bachelor of Commerce degree (Marketing Option) or equivalent and an MBA (Marketing) from a recognized university.
    • Experience with marketing for retail/FMCG preferred
    • An innovative person with a flair for analyzing markets and identifying opportunities
    • An outgoing, self-motivated and observant personality
    • Good communication skills

    SPECIFIC TASKS

    • Marketing plans and budgets deployment: Develop overall marketing and budget plans for the broadcast division in line with the annual business plan for the company and enforce execution aligned to the business realization goals
    • Content strategy development: Inform short term and long term programming strategy formulation based on overall in market review of current consumer and industry trends, insights and competitor activity
    • Communication development: Conceptualize, design and execute strategic brands communication vehicles such as Thematic campaigns and monitor their effectiveness while optimizing on the available resources
    • Networking and Relationship Management: Identify and forge partnerships with relevant business arms in broadcast industry to ensure maximum engagement in the market with our consumers
    • Monitoring and Control: Define brand guidelines in the business and enforce how we look both internally and externally, in line with business objectives and key partnerships, to ensure consistency in the market
    • Market Research: Conduct continuous market research and gather both competitor and consumer intelligence based on key market parameters in liaison with producers, presenters and consumer and market research and intelligence agencies
    • Prepare and execute marketing strategies. Ensure brand messages are consistent.
    • Nurture and enrich all external perceptions of the company and growth of market share.
    • Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
    • Develop and lead the online marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
    • Prepare and adhere to marketing budgets
    • Developing annual and quarterly brand plans and foresee the implementation.
    • Managing, developing and implementing marketing activities to maximize sales of the brands.
    • Track and monitor brand performance as the marketing done.
    • Provide pricing and promotional strategy recommendations.
    • Market intelligence surveys through regular market visits to monitor competitor activities and take counter actions.
    • Analyze sales data to update a brand portfolio, determine new products and share list of underperforming products.
    • Identifying relevant brand promotional platforms and executing.

    Method of Application

    Cover Letter describing your interest and detailed CV are to be sent by email to apply@dumaworks.com marking the subject as “2611”, Your Full name & Phone number e.g. 2611 Barack Obama, +2547xxxxxxxx. If you don’t follow these instructions, your application will not go through.

    Deadline for receiving applications: 19th January 2017

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