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At Alternate Doors we pride ourselves on ensuring both the Employers and the job seekers get what they want in the most professional and efficient manner. ( HASSLE-FREE). As a client(Employer), we believe in ensuring we understand your business and your needs so that we can get the best candidates available for your business, and we will use any means ne...
Responsibilities for the Web Master Job
Maintains functionality, appearance and accuracy of the companies public website using content management system. In partnership with CMO team, keeps the product/service specifications and additional information up-to-date for public website
Maintains and implements changes and updates to product descriptions, images, and specifications reflecting most current messaging
Maintains content integrity on websites, conducting random audits of live site content
Manages marketing automation tool: reporting, analytics, integration with Microsoft CRM and public site o In partnership with CMO team, uses marketing automation tool to create campaign tools such as landing pages, email campaign templates, sales and customer support tools, mobile, display banners and online advertisements o Identifies appropriate Key Performance Indicators (KPIs) and reports key metrics from campaigns
Creates and provides reporting on overall Marketing department metrics as related to company strategic objectives and Sales performance
Optimizes website exposure by analyzing search engine patterns to direct online placement of keywords or other content. Recommends and implements continuous improvement, responsiveness and search engine optimization (SEO)
Collects and analyzes Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Manages tracking and reporting of search-related activities and provide analyses to marketing executives.
Assists in creation and delivery of internal electronic communications such as newsletters and webinars as needed
This job has no supervisory responsibilities.
Competencies
Analytical – Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
Technical Skills – Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
Planning/Organizing – Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
Dependability – Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
Initiative – Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
Web Master Job Qualifications
-5 years’ relevant experience in a detail-oriented role preferably within the Software industry or in a Marketing function.
3+ years’ experience with custom coding (X)HTML, CSS, and basic JavaScript a plus In addition HTML5, CSS3, and W3C coding practices a must
Familiarity with browser testing and debugging
Possess a portfolio of past websites built and responsibilities of each project
Expertise with Magento, Joomla, other content management systems
Advanced skills navigating Photoshop and saving images for the web
Strong knowledge of and experience with web marketing best practices, e.g. SEO and SEM
Understanding of the concepts of progressive enhancement, mobile first and futurefriendly design a plus.
Hard-working, motivated, deadline-driven individual
Understanding and use of web metrics and how to gauge performance
Comfortable working in a corporate office environment
If you feel you fit the above role ,please send your CV only quoting the job title on the email subject to jobs@alternatedoors.co.ke
N.B: We do not charge any fee for receiving your CV in our database nor for interviewing.Only candidates short-listed for interview will be contacted.For unsolicited applications,please send your CV to jobs@alternatedoors.co.ke
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