Social Media Intern at Attain Enterprise Solutions Ltd

The candidate will work closely with key members of staff to learn about social media, digital communications and marketing in a business to business environment

Responsibilities for the Social Media Internship

• Social Media Community Management
• Assist with streamlining company social media accounts (e.g. Facebook, Twitter, LinkedIn, YouTube,Flicker, and other social media platforms), ensuring uniform content and tone of voice for landing page, graphics, and other elements within the communities.
• Increase the number of followers we have on Twitter by following and engaging with potential clients and candidates.
• Monitoring and replying to digital buzz (initially under supervision from a Director)
• Posting Tweets on a daily basis (both job-and industry-related); and using tools like TweetDeck to plan forward-looking Tweets over weekends and holidays (under supervision from a Director)
• Posting updates to the Company LinkedIn account (initially under supervision from a Director)
• Use LinkedIn polls and surveys to build our social media footprint and reputation.
• Liaising with staff internally to ensure that their company profiles are accurate and up-to date.
• Posting updates to the Company Facebook account (under supervision from a Director)
• Build Facebook‘likes’ by approaching potential clients and candidates through other social media channels and email marketing campaigns.
• Work with directors to implement other channel -specific campaigns (e.g. uploading
  photos to Flickr, videos to YouTube, etc)
• Coordinating and Distributing Content
• Scheduling and coordinating a monthly brainstorming
  meeting with internal team to establish content ideas for the month ahead, and to plan for a monthly social media, editorial,marketing and blogging calendar.
• Maintain a monthly social media and blogging calendar, and ensure that everyone is
  meeting their deadlines.
• Liaising with senior consultants and directors to push new blog posts through the calendar.
• Help coordinate a guest blogger programme,one guest blogger per month. Help to amplify this content through other social media channels.
• Drive awareness of our new blog posts by posting the articles into forums and groups
• Using tools such as Webflow, Technorati and Twitgroups, identify and monitor key industry bloggers, trade journalists and twitter influencers. Flagging and aggregating interesting content to retweet and post..
• Help to create one piece of video content per month and post on You Tube.
• Set up and manage a company Flickr account and post interesting photos
• Upload and manage company blog posts in WordPress (initially under supervision
  from a director)
• Repurpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel).
• Push out our content for syndication using tools like SlideShare, You Tube, , Scribd, Reddit,etc

Understanding and monitoring social media analytics

• Trackkey social media analytics on a monthly basis, including Google Analytics, Bitly statistics, LinkedIn company stats, etc.
• Track and report website statistics using Google Analytics. Look at how well specific content performs and look at the flow of traffic through to our Web site. Look at how well blog posts perform based on their ‘sharerating’ and the total number of viewers and time spent on page.
• Look at the best performing web site pages and try to generate new content that does the same or better. If consultants are producing original content and blogs, report back to them weekly with the performance of
  those posts.
• Use tools like Klout, Tweriod and TwitBro to measure our Twitter influence, and monitor what kind of content gets retweeted to help with future content.
• Use Google Reader to follow the blogs and content of our competitors and key
  clients.
• Use the company’s db to create lists of followers and to schedule tweets so that they are continuously pushed out.
• Work with the directors to build monthly reporting tools on social media analytics and performance against our ‘baseline targets.’

Email Marketing and SEO

• Work with each team to create and send one email broadcast per month around content ideas and keys jobs.
• Research free online directories to generate inbound links for SEO.
• Using Google, search on key words and look at our competitors’ brands for forums and directories that we can sign up to to generate inbound links for our company.

Qualifications for the Social Media Internship

• Excellent verbal communications skills.
• An interest in marketing, communications, social media or reputation management;
• Familiarity with key social media tools (e.g. Twitter and Facebook) and with Microsoft Office products (e.g. Word, PowerPoint, Excel);
• An ability to consistently demonstrate our values of insight, hard work,and effectiveness in your personal approach to work; An entrepreneurial attitude;
• Excellent attention to detail and a high motivation to learn;
• A proactive, service focussed attitude towards clients and candidates and the teams you support internally;
• An ability to remain calm under pressure and a robust/resilient attitude towards challenges
• An ability to prioritise work and complete tasks with quick turnaround times and minimal fuss; and
• A relevant diploma/ degree and/or experience.
• Technologically savvy and awake
• Experience in managing a sales process is an added advantage.