Marketing & PR Manager Job at ENKAVILLA

Marketing & PR Manager Job Responsibilities

• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Raise awareness of the Enkavilla brand among its target audience
• Development of vibrant digital social media platforms including Websites, Facebook, YouTube and Twitter
• Raise Enkavillas public profile, visibility and awareness of the new brands to internal, local, regional and international stakeholders in 2017
• Commission an independent AD Track Audit at the beginning and at the end of the campaigns to determine brand affinity.
• Undertake an annual brand audit to evaluate the progress
• Conduct continuous research to establish the relevance and impact of the current brands for Enkavilla Projects.
• Develop annual budgets for branding, communication, Public Relations and media campaigns in conjunction with Advertising Agencies.
• Conceptualize and commission design of adverts and documentaries for advertisement
• Develop annual brand, Public Relations and communications strategies and plans
• Coordinate all public relations activities
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Requirements for the Marketing & PR Manager Job

• 5 years plus proven working experience in Marketing and public relations required
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Strong relationships with both local and national business and industry media outlets
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
• Exceptional writing and editing skills
• Solid experience with social media including blogs, Facebook, Twitter, etc
• Event planning experience
• Real Estate experience an added advantage
• BA/MA degree in Marketing, Advertising, Communications or a related discipline