Marketing and Communications Associate at DAI Kenya - Development Alternatives, Inc.

Tasks:

The selected individual will be expected to perform the below tasks;

• Develop and advance a comprehensive marketing plan and marketing material for the Fromtu platform.
• Assist in the execution of the marketing plan in Kenya e.g. hosting of trade fairs, networking events, external communication among others.
• Develop a marketing plan for the other countries in East Africa i.e. Tanzania, Uganda, Rwanda, Ethiopia, Mauritius and Madagascar through hosting of trade fairs, networking events, external communication among others.
• Develop a marketing plan for other high potential value chains outside of the currently targeted value chains.
• Create official national trade promotion websites that will enable Fromtu support EAC government efforts to promote both regional and international trade

Qualifications:

• Strongly preferred Master’s degree or equivalent in business administration, marketing, international business, management or related area or equivalent.
• At least 5 years’ experience in developing and implementing marketing and communications campaigns.
• Experience researching trends in end markets, and supporting firms to meet the requirements of end markets, competitors and buyers regionally or internationally.
• Experience that has resulted in contacts with key value chain stakeholders: producers, traders, actors in the supporting markets; and research/policy associations.
• Demonstrated skills for fostering inter-firm collaboration and cooperation between private sector associations, and governments.
• Highly desired 3 to 5 years of private sector experience.
• Experience in directing, coordinating and/or providing leadership under minimum supervision.
• Highly networked individual in the East African public and private sector.
• Demonstrated understanding of the international trade environment in East Africa.
• Ability to use the latest ICT technology and computer software programs.
• Methodical research skills with analytical capabilities in collecting, distilling and interpreting data.
• An innovative and pragmatic problem solver with demonstrable skills for prioritization and organization of tasks.
• Demonstrated leadership skills, ability to work in a team and sell new ideas and innovations.
• Excellent English report writing and communication skills.