FMCG Brand & Marketing Manager - Health & Wellness Products at Corporate Staffing

Brand & Marketing Manager Job Responsibilities

• Develop, manage and drive all aspects of marketing strategies to maximize the brands’ identity for the company in the country.
• Analyze and research consumer opinions and competition; recommend marketing strategies and campaigns to align brand image.
• Identify and create brand-right consumer and customer programs to increase brand awareness, attitudes and loyalty, encourage product adoption and generate leads
• Manage current consumer awareness programs and develop ideas to increase participation
• Communicate and ensure consistent brand messaging with partners and sponsors.
• Organizing and ensuring input and brand plans for various key brands are well planned and executed within the country and East africa
• Appoint and support a team of brand executives in Kenya, Uganda and Tanzania responsible for key power brands

Qualifications for the Brand & Marketing Manager Job

• Degree in Marketing or related field of study
• 3 – 5 years experience in marketing and handling brand activations
• Passionate about brand management and creative in formulating winning strategies for supporting the brands in the market
• Must have a background in FMCG, cosmetics or similar industry and worked a lot on brand activation programmes
• Excellent Communication skills both written and spoken
• Good interpersonal and analytical skills