Marketing Manager- Media at Alternate Doors

Objective of Job:
According to the company’s marketing strategy, formulate effective marketing plan to reach operation objective. Analysis marketing cost efficiency to reduce media purchasing cost and increase launching efficiency.
 
Responsibility of Job:
1. According to the group brand marketing strategy, formulate annual marketing plan for activity.
2. Formulate periodical marketing plan and terminal promotion plan. Creative of marketing will be think to improve brand image.
3. Formulate media unified purchasing plan. Formulate bidding systems for material purchasing to reduce media and material purchasing cost to control marketing cost.
4. According to the demand of oversea marketing, integrate marketing, each channel, operation department material.
5. Formulate media launch monitoring plan and analyze
6.  media launch efficiency, arrival rate and awareness rate. Offer suggestion of launch strategy.
7. Formulate different research way to develop regional market and analysis market demand to judge consumer demand tendency. Research and analysis target consumer group’s buying habit, price and so on. Provide support for brand promotion strategy and product improvement.
8. Research and analysis competitor information which include market development strategy, product positioning, market share, communication method, after-sales service and the customer satisfaction.
9. Establish relative network with relative industry, government department and professional research agency. Coordinate relationship with these institutions.
10. Formulate reasonable research budget and manage it.
 
Requirements:
1. 5-8 years’ experience for marketing, more than 3 years of Manager Experience for brand marketing.
2. Familiarity with operation mode of broadcasting and TV, media, communication or job experience in Internet Company.
3. A background in media marketing is highly essential.
4. More than 3 years of marketing management experience. Be good at interpersonal communication and team building. The one who should be have rich experience formarketing, marketing research and consumer behavior analysis.
5. Write and speak English fluently. English will be work language.
 
Education Qualification:
Bachelor degree in marketing. Master degree or MBA will be priority.
 
Authority:
1. Suggestion and supervision authority of marketing promotion scheme whether it is reasonable.
2. Suggestion and supervision authority of channel building.
3. Support and supervision authority of weakness regional market and special market.
4. Distribution and supervision authority of market cost.
5. Assessment and suggestion authority of terminal sales and after-sale service.
6. Veto and supervision authority of unreasonable marketing brand promotion.
7. Suggestion and supervision authority of media monitoring, analysis and launch.