Chief Marketing Officer at Kenya Methodist University (KeMU)

Duties and Responsibilities

• Develop a university marketing policy and strategy after a comprehensive market survey
• Plan, prioritize and schedule all marketing and branding work through an agreed upon marketing strategy
• Working hand in hand with the University Management to strategically coordinate all the aspects of marketing and advertising
• Provide leadership, strategic coordination to all aspects of marketing and advertising.
• Give leadership to the marketing team by fostering a highly functional group of professionals
• Work daily with the Deputy Vice-Chancellor (Academic) to ensure smooth enrolment of new students    
• A strong understanding of all aspects of digital marketing and social networking campaigns for student recruitment and retention
• Work collaboratively with the Advisor to the Vice-Chancellor to ensure brand integrity and continuity in articulating the mission, vision, and core values of the University.
• Implement and manage the development and production of marketing and communication materials for the University including admission brochures, new program content,          and other print/web needs as identified.
• Develop and strengthen online marketing and recruitment platform
• Initiate professional relationships with advertising professionals to achieve marketing objectives
• Liaison with University departments, schools and campuses to ensure that marketing and advertising needs are met and up to University standards.
• Work within the Office of the Vice-Chancellor to ensure that marketing strategies and activities are budgeted for adequately

QUALIFICATIONS:

• Master’s degree required in a marketing related area.
• A minimum of 5 years’ experience in all phases of marketing and advertising strategy and production; higher education marketing including direct and current experience with      student recruitment.
• Strong leadership skills with the ability to work autonomously and as a part of a team.
• Excellent knowledge and experience with marketing in online environments including expertise in analytics and online search strategy.
• Proficiency with Microsoft Word, Access, Outlook, and Excel
• Skill and expertise in project management and effective communications in a complex organizational setting.
• Excellent written and oral communication skills.
• Strong organizational skills and attention to detail.
• Membership with a relevant professional body will be an added advantage