Business Intelligence Officer at BURN

Roles for the Business Intelligence Officer Job

• Monitor marketing activities: Work with the marketing manager in monitoring above-the-line and below-the-line marketing activities. These are advertising, instore promotions, merchandising etc.
• Manage product tracking and consumer engagement database, including troubleshooting issues and building new functionality
• Analyse data and prepare reports from marketing activities, sales registrations, and SMS and phone based surveys
• Monitor sales data and advising sales & marketing team weekly on trends
• Understand the Kenyan media landscape (market share, demographics, etc.) and communicate trends and current events to management.
• Monitor, analyse and optimise ROI of marketing campaigns.
• Help create and tracking sales & marketing KPIs systematically and in a variety of ways
• Communicate sales & marketing data to staff
• Quickly and flexibly create solutions for obtaining, sharing, and displaying data
• Help implement and monitor CRM software for use by sales staff
• Aid in monetisation and finding novel uses for Burn data
• Other roles as advised by the sales and marketing leads

Business Intelligence Officer Job Requirements

• Technical background preferred
• Data analysis and reporting
• Good communication skills
• Knowledge of sales and marketing fields
• Coding skills, particularly Python