Marketing Manager at Choice Microfinance Bank

Job Purpose

Under the general guidance of the Ag. Chief Executive Officer, and within the limits of the established Choice Microfinance Bank rules, policies and procedures, ensures proper planning and implementation of marketing activities to drive business growth.

Responsibilities for the Marketing Manager Job

• Lead, manage and build marketing capabilities through aligning marketing structure to meet company objectives, clarifying roles and accountabilities, coaching and succession planning.
• Develops the overall Marketing and Brand Management /Visibility strategy /Plans.
• Execute the marketing activities based on targets and agreed budgets, market share growth, business growth KPI’s, product mix and timescales.
• Generates the calendar of marketing activities aligning them to the Bank’s Business strategy.
• Product and services reviews to drive business competitiveness.
• Work on strategies on how to penetrate the new untapped market niches.
• Provides management with the Return on Investment metrics for the marketing investments.
• Review with the department heads consistent delivery of high quality products and services through product and service development.
• Develop structure for harnessing ideas from the bank staff and customers with a view to creating a pipeline of new innovative products &services for the Bank.
• Oversee the development of Marketing Communications and publicity materials/collaterals across all mediums; social, outdoor & electronic media.
• Manages the Bank’s external agents to optimize effectiveness & efficiency for activities Advertising ,Activations ; Research ,PR ; Publications collaterals of Communication materials, Media buying and placement.
• Defining marketing resource requirement and ensure proper allocation across the marketing mix elements and priorities.
• Implement marketing, advertising and promotional tasks and carry out effective management of the marketing, advertising and promotional activities of the company.
• Collaborate with other key departments to develop and maintain product category SWOT analysis; identify market trends, and develop and priorities a profitable product plan to meet consumer needs.
• Leading in marketing all bank products and giving timely feedback on the uptake of the same.
• Advising the bank on the best practices in the industry leveraging on technology to build the bank’s reach.

Qualifications for the Marketing Manager Job

• A Bachelors degree in a business, Marketing, Public Relations or related field.
• A master’s degree will be an added advantage.
• Professional Banking/or Marketing qualifications an added advantage.
• Have a minimum of five (5) years relevant work experience in a similar position with proven result oriented track record.
• Have strong sales and commercial orientation with marketing and/or research experience.

Competencies

• Personality: A gogetter, results oriented with excellent communication and social skills. A forward planner with clear focus, mature, reliable, hard working and able to work without supervision.
• Job skills: Be able to communicate and motivate, have good PR/interpersonal skills, have outstanding reporting skills, understand the principles of sales and marketing including market targeting, market mix and cost effectiveness.
• Management ability: Responsibility and ability to grow, support and develop talent within the sales team.
• Computer skills: Must be adept in use of Ms Word, Excel, Access, powerpoint, Internet and email.
• Honest and with high integrity.