Trade Marketing - Activation manager at L'Oréal

Key Job Accountabilities

Salon Activations

1. Strategy and planning for salon activation in line with the brands strategy DARK&LOVELY and NICE&LOVELY.
2. Monitor Hair Technicians service to keep track of the effectiveness of training program and develop improvement action plans
3. Train the technical education teams on new modules, engage sales & marketing teams around education

Roadshow Management

1. Strategy and planning for roadshow activities in line with brand strategy
2. Ensure the coordination and animation of the road show team by:
   • Office support i.e. updating the team on administrative requirements
     • Validation of the Activations’ team expense reports

General

1. Prepare weekly updates & Monthly reports on all Activation Team activities : based on  KPI’s
2. Ensure that the activations team assets are well managed/maintained through regular service to avoid break downs.
3. Monitor budgets and expenditure:
4. Liaise with all internal departments involved, suppliers and distributors to coordinate the conception, production, delivery and installation of any kind of materials
5. Ensure compliance with technical and legal aspects regarding production norms
6. Be close to the field needs and trends
7. Impersonate and transmit brand values to the distribution
8. Keep an eye on competition and report qualitative feedback from the field
9. Develop and manage his/her teams. Ensure development of expertise and know-how
10. Build and maintain a network of consultants and artists in the beauty business

Background and Skills

• Bachelor’s Degree/Masters in Business Related Course
• 3 – 4 Years’ Experience in Similar Role
• Great Interpersonal and Communication Skills (Can Fluently Speak English and Kiswahili)
• Proficiency in Excel and PowerPoint As the position entails statistical and financial reporting
• Experience and competence in People Management/Leadership
• Knowledge of Trends and Consumer Market of Kenya and East Africa
• Creativity and Passion about Branding with Particular Interest in Activations
• Agility, Can Do attitude and Entrepreneurial Mentality

Other Skills

Customer Centricity and Results Oriented, Networking, Prospecting, Public Speaking, Marketing Planning.