Marketing Manager at Janta Kenya

Responsibilities for the Marketing Manager Job

• Conceive and develop efficient and intuitive marketing strategies
• Initiate and control surveys to assess customer requirements and dedication
• Collaborate with managers in preparing budgets and monitoring expenses researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
• Observing at the pricing of products and analyzing the potential profitability
• Managing the sign off of marketing literature and campaigns, to ensure they meet the company brand and regulatory guidelines
• Monitoring product distribution and consumer reactions through focus groups and market research
• Championing the brand internally making sure all elements of the company understand the brand and its goals.
• Developing and sustaining strong working relationships with all stakeholders.
• Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
• Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.
• Managing external agencies and ensuring marketing budgets are met.

Qualifications for the Marketing Manager Job

• Bachelor’s degree in Marketing.
• Membership/Certification – Relevant Marketing Societies.
• CIM Accreditation,
• At least 8 years’ experience in a dynamic market environment, experience in travel Agency is an added advantage.