Market Development Manager at Envirofit International

Detailed Responsibilities

Market development strategy

• Seek to understand the potential new markets to which Envirofit could penetrate; and existing markets it could expand into
• Define effective go-to-market strategies within the assigned territories
• Define forecasts, plans and budgets in line with the defined go-to-market strategies
• Critically evaluate and rank leads; to focus on those with high potential of closing

Market development execution

• Build strong a distribution network by appointing, training and guiding robust distributors within the assigned territories
• Execute market development strategies in line with the organisation’s capacity to deliver
• Manage the performance of the distributors in line with agreed KPIs, i.e. sales and market expansion targets
• Drive profitability by achieving rolling bi-annual targets

Collaborate

• Align and define a joint go-to-market strategies with distributors based on their business models
• Set-up distributors for success, i.e. provide marketing material, help recruit and train staff, attend conferences and trade shows they organised/are participating in, etc.
• Attend major trade shows to understand the market better and obtain consumer feedback on the product
• Collaborate and manage relationships with internal and external key stakeholders

Does this sound like you?

• Aligned to Envirofit’s company mission
• Have a minimum of 10 years experience designing and executing sales and marketing initiatives in rural and semi-urban environments
• Minimum of 5 years experience identifying, appointing and managing distributors outside Kenya
• Proven experience in the rapid distribution and sale of push products, e.g. renewable energy
• Have a bachelor’s degree
• Have an appreciation for a start-up environment and ‘roll-up your sleeves’ attitude
• Have strong project management, negotiation and interpersonal skills
• A critical thinker, curious, persistent, challenges boundaries and delivery focussed