Retail Environment Manager at Colgate-Palmolive

Scope of Responsibility

The Retail Environment Manager is responsible for aligning Colgate Palmolive (CP) in-store tactics with those of the Customer(s) to ensure CP products are in store, off the shelf, and into the home of the shoppers. The Retail Environment Manager (REM) must develop and support the partnership between CP and the customer(s) by helping to align the category/brand strategies and the shopper strategies.

Specifically, the incumbent is responsible for establishing Customer Marketing within the Customer Development Team (CDT) structure. To facilitate consistency of process and execution, the REM will need to regularly implement procedures and processes as determined by Customer Marketing.

5P Deployment

• Leveraging retail environment/customer-specific shopper insight learning to build team expertise, support selling stories, and exploit customer(s) opportunities

• Appropriately tailoring the 5Ps by Retail Environment (developed by Customer Marketing) to the customer(s) formats, based on CM 5P principles and considering customer strategies and policies & customer-specific shopper insights

• Developing Category Management partnerships and attaining Category Advisor Status with strategic customers (with guidance/support of the Customer Marketing Manager) to influence customer strategy and 5P definition and deployment

• Ensuring pre- and post-evaluation of all major activities along with Finance (results vs. objective, implementation accuracy, P&L impact etc), supporting with qualitative commentary, communicating results to the commercial team, and using the results of evaluations to refine customer tactics. 

• Ensuring Sales and Store Management are supplied with relevant, value-added and easy to use channel and category expertise, guidelines and materials for management and execution of 5P strategies/tactics in-store in that retail environment

• Ensuring that distribution objectives for CP products are met in all retail environments in utilizing relevant third party services

Commercial Business Planning

• Providing input on retailer perspective (category roles applied, category strategies in use, scorecard measures etc)

• Assessing customer performance (shipment and consumption data) for CP and total category vs. benchmarks, by Retail Environment, to identify opportunities to grow total category and CP sales/profits

• Developing commercial category plans by Retail Environment which grow total category and CP sales
• Communicating 5P targets to Operations and monitoring implementation
• Working with Customer Management to ensure mechanisms are in place to monitor 5P performance at store level (assortment-OOS, pricing, shelf space & location, promotion efficiency & implementation, POP)

Business Development

• Gaining access to scanner data for top customers in order to drive fact-based decision-making, improve promotional ROI and overall business performance for CP and the customer

• Consistently applying Category Management learning and techniques to day-to-day business, and exploitation of new opportunities.

• Tailoring new product sell-in presentations to the strategies and performance of the customer(s) 

• Coordinating special events (sell-in, internal CP communication, materials management etc.) in cooperation with Operations

Shopper and Retail Environment Expertise

• Understanding the objectives and strategies of the key customers within the CDT overall and for each category
• Ensuring all learning is leveraged fully in development of brand, channel and customer strategy and optimization of the 5Ps for their customers.
• Supporting deployment of a Terms and Conditions framework which is based on simple, transparent and pay for performance principles, and ensuring fair and equitable resource allocation customers ongoing

Essential Job Requirements

Education:

• Bachelor Degree (Marketing, Commerce)
• At least 4 - 5 years of tracked record of performance as measured by sales and share of market growth in the Fast Moving Consumers Goods, a good knowledge of both Direct trade (Supermarkets) and Indirect trade (open markets, wholesalers, groceries, etc) is necessary.
• Must have extensive experience in Indirect/Traditional Trade
• Excellent computer skills (Excel, Word, Powerpoint)

Should you not be contacted within 21 working days after your application, please consider your application unsuccessful.