Commercial Manager at Virtual HR

The Commercial Manager will be responsible for overseeing all day-to-day activities of the business, to grow its sales and manage costs as per the budgets approved by the Board of Directors.

Commercial Manager Job Accountabilities

Leadership:

• Responsibility for developing and executing the strategic direction of the Company
• Providing proactive leadership to the teams
• Attracting and retaining high quality effective staff
• Set KPIs for all staff, and appraise them effectively
• Responsible for overall staff motivation

Sales and business development:

• Actively managing the sales team to set achievable daily, weekly and monthly KPIs and ensure that they are met
• Ensuring the sales team has effective incentive structures
• Have a handle on direct costs to enable the sales team to give discounts and promotions, while ensuring that the average gross profits are maintained within the signed budget.
• Use innovative methods to increase number of faces occupied by each client

Finance:

• Have overall responsibility of the P&L, Balance Sheet and Cash Flow for the business
• Responsible for ensuring monthly management accounts are shared with the Board Provides overall direction to the Finance Manager with respect to the budget

Operations

• Responsible for ensuring a pipeline of good quality billboard locations, which will achieve over 80% occupancy
• Ensure that billboard installation, flighting, deflighting, transportation and other critical operational aspects of the company are working efficiently
• Responsible for the smooth running of all departments

Qualifications for the Commercial Manager Job

• Bachelor’s degree preferably augmented with a post-graduate diploma or MBA
• Has 5 – 10 years of commercial experience, of which 3 years must be in a senior management role
• Track record in selling billboard space or other real estate space
• Should have a solid network within the advertising agencies and key marketing players in Kenya