Marketing Services Brand Manager at KCB Bank Kenya

Job description

Job Responsibilities

• Develop the strategy for driving awareness and visibility for the KCB Foundation focused on affinity of +40%.
• Drive the paid media strategy by negotiating annual contracts with mainstream media and finding innovative solutions to drive awareness and distinctively.
• Grow owned media strategy to a 1:1 ratio versus paid media for engagement programs
• Drive innovative communication channels at reasonable pricing e.g. branding of KCB buildings with digital solutions.
• Manage overall Brand Guardianship of KCB’s corporate identity ensuring a monolithic architecture is in place, oversee brand guidelines & ensure they are implemented consistently.
• Set annual targets and KPI’s for media ROI and awareness levels for the Group brand & KCB Foundation.
• Measure and track media ROI for Productivity & Efficiency measures.
• Manage and develop all media and advertising needs for auxiliary units e.g. Procurement, HR etc.
• Manage agency relationships (creative, PR, media, branding & sports agency) for procurement of the agencies, review and quality of service delivery.
• Manage internal communication program for staff.
• Manage research for Share of Voice (SOV), Monthly competitor advertising and industry trends, Media Publicity Index (MPI) and consolidate PR analysis for KCB Bank & Foundation

Requirements

For the above position, the successful applicant should have the following:

• A Bachelor of Commerce degree, with specialization in Marketing or any other related field is required
• Professional qualifications in CIM will be an added advantage
• A Master’s degree in Marketing will be an added advantage
• At least five (4) years’ experience in a relevant marketing role
• At least five (3) years’ experience in media buying
• Excellent interpersonal, and negotiation skills with the ability to network, generate new business and develop strong business relations.
• Team player with demonstrated work ethics; consistently demonstrates a high level of professionalism.
• Effective prioritization skills to meet a complex set of business demands and demonstrate delivery against multiple objectives.
• Assertive, self-motivated with desire to succeed in a fast-paced environment.
• An outstanding ability to communicate effectively and confidently (both oral and written).