Marketing Manager at Vision Afrika Savings and Credit Society Ltd

We are seeking to recruit an experienced and self-motivated individual to the position of a marketing manager to propel the society brand to new heights.

The role of the job holder will require someone with a breadth of skills across brand marketing, branch management and product development with great insight and intuition.

In particular the job holder will be a person with an interest in an open membership based society, with a strategic outlook and exemplary execution skills.

Reporting to the chief executive officer and working closely with the branch managers.

Responsibilities

• Develop and provide leadership in implementation of marketing and communication strategy to achieve the society’s business and corporate strategies;
• Contribute to the development and refinement of the society’s marketing vision and strategy;
• Lead the marketing function and identify , analyze and implement new business growth opportunities;
  Implement marketing, advertising and promotional tasks and carry out effective management of the marketing , advertising and promotional activities in the society;
• Support creation of data-driven,dynamic, ‘Voice of the customer’ marketing strategies and tests that deliver against return on investment targets through a segmented customer base across diverse marketing channels.
• Ensure consistent brand messaging across ordinary, digital and social media marketing channels;
• Provide feedback into product development and service offers, participate in their development and collaboration to create , launch and track performance of product and service offerings in our markets;
• Prepare annual marketing plans and forecasts for the Sacco;
• Evaluate marketing effectiveness by allocating , managing and monitoring advertisement and promotion budgets periodically;
• Direct and analyze regular market research in order to develop insights for product development, brand positioning and brand equity growth;
• Carry out market intelligence and surveys , accelerate growth in membership and product uptake;
• Execute and integrate online and offline marketing initiatives including mass media , email, print, direct mail, social media, company websites, branch awareness and other marketing initiatives.

Competences

• Be of exemplary integrity and honesty
• Have excellent financial analysis skills
• Possess analytical and critical thinking skills
• Be decisive and possess quick judgment skills
• Possess excellent business writing skills
• Have excellent communication and interpersonal skills
• Be proactive and initiative
• Have excellent report writing and presentation skills
• Must be self motivated
• Be a team player

Qualifications

• Bachelor’s degree in marketing
• Diploma in co-operative management or a business related field- added advantage
• Computer proficiency in computer application, especially in accounting packages and systems
• Thorough knowledge of the society’s products and services
• Knowledge of the operating environment
• Possession of a clean driving license added advantage
• At least two years’ experience in a similar capacity or banking experience