Marketing Manager (Satellite+Fibre) at AMSCO (African Management Services Company)

Job description

Key Responsibilities:

Marketing Strategies and Models

• Develop marketing strategies and plan for different product lines and services and regions for the different business units in line with strategic direction of the business.
• Execute marketing strategies and plans to deliver marketing initiatives in line with key stakeholders requirements
• Develop appropriate marketing collateral for different product lines and services targeting potential clientele
• Position WBS Brand as Provider/Partner of choice in B2B space for all the product lines
• Brand custodian- developed brand guidelines, create awareness and enforce conformity.
• Champion Brand equity, clarity and consistent across WBS for the different Business Units.
• Manage key strategic partners and push products and services to the market
• Innovatively create and push products in the market to bring superior sales, visibility and market growth
• Create awareness and internally and externally through appropriate media channels relevant for the different products and services
• Build capacity of team to deliver marketing initiatives effectively and efficiently
• Provide business case for marketing budget, Oversee and provide value and return on marketing budget.
• Management of events to deliver value and within cost
• Manage PR/ Events directly or through agreed and contracted partners
• Timely weekly, monthly, quarterly and annual report on all marketing initiatives in line with agreed KPIs.

Education:

• Degree in Marketing, or Business/Management Fields from recognized University.
• Masters Degree in relevant fields is an added advantage.

Key Competencies:

• Must have excellent verbal and written communication skills along with ability to develop and sustain effective visibility and brand team work.
• Strong indepth understanding of Marketing science
• Partner management skills
• High level of leadership skills and sophisticated analytical skills combined with excellent interpersonal skills
• Should be able to exhibit self-motivation and the ability to work effectively and efficiently even under high pressure;
• Excellent interpersonal skills with high degree of management and advanced analytical skills
• He/She must be persuasive with high level of diplomacy and capable in organization and lead a professional team

Experience

At least 10 years’ experience at senior management level preferably in telecommunications industry and with an FMCG background.