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  • Posted: Mar 16, 2018
    Deadline: Not specified
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    Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.
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    HOD E-commerce

    Job description

    Brief Description

    Reporting to the Director - Enterprise Business Unit , the position holder will be responsible for developing, driving and implementing the e-commerce strategy to maximize sales, with a persistent emphasis on customer acquisition, conversions and maximizing average order value.

    Detailed Description

    • Acts as a mini-CEO for the e-commerce business for Safaricom
    • Lead the whole e-commerce department including marketing, merchant relations, customer support, product managers and other support functions
    • Ability to define product pricing, communication and selling strategy
    • Work closely with all departments like technology, finance, risk, assurance to define product strategy and ensure alignment to corporate strategy
    • Work closely with HR team to recruit the top e-commerce talent and build a passionate startup-like culture for the e-commerce unit
    • Ability to understand the African market, culture and competition and come up with appealing value proposition for the customers
    • Ability build fit for the future passionate teams with great team empowerment and support
    • Ability to identity and work closely with the seller community to provide customers with relevant products.
    • Work with products owners and technology function to build future fit solutions to compete locally and globally
    • Have deep knowledge in e-commerce product strategy, product recommendation based on AI, customer driven user experience, product execution and offline and online merchandizing.
    • Experience in digital marketing and sales and ability to increase customer engagement on MASOKO.

    Job Requirements

    • 10+ years in E-commerce domain with strong leadership experience
    • Commercial lead with 8+ experience in leading talent towards delivering customer needs
    • MBA or masters in management is recommended
    • 5+ years of experience in digital marketing and sales
    • Management skills in leading agency, customer support, merchant, logistics, delivery teams.
    • Experience in e-commerce platforms like magento or similar ones is a plus

    Additional Details

    Critical Competencies for Success

    • Evidence of deep knowledge in e-commerce product strategy, product recommendation based on AI, customer driven user experience, product execution and offline and online merchandizing.
    • Evidence of managing crosscutting datasets and driving insights
    • Able to generate segmented insights that touch on Safaricom’s Consumer and Enterprise Business Units
    • Evidence of using alternative methodologies to reduce costs of data collection, analysis and alternative insights
    • Understanding of digital data collection and surrounding metrics
    • Documented evidence of other strategic studies for both consumer and business segments 

    • Adherence to project plans/deliverables 

    • Strong quality assurance background
    • Insights driven business plans 

    • Evidence of insight sessions with key stakeholders
    • Documented reports of bi-annual reviews for key suppliers 


    Method of Application

    Interested and qualified? Go to Safaricom Kenya on shub.safaricom.co.ke to apply

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