Head of Net Revenue Management, Africa at Guinness

For Diageo to achieve its ambitious growth and profitability agenda across the world, markets need to transform the way they develop, plan and execute their commercial plans. There is a particular focus required on customer planning, customer performance management, and revenue management (including pricing, promo effectiveness, and trade terms optimization) to increase our current performance.
This role will elevate the importance of “customer”, and customer plans, to the same level as “brand” and brand plans have today. Additionally, it will embed NRM holistic approach within our company processes.

The NRM Head will therefore be expected to;

• Partner with Global Teams and Priority Markets to deliver NRM Project across priority Markets
• Partner with local senior stakeholders to embed priority NRM changes including Pricing Strategy, Promotional Strategy & M&E, Trade Strategy and trade terms new structure
• Partner with Global Capabilities team to increase in market people skills
• Be the catalyst for organisational change, leading to the markets becoming obsessed with Revenue Management and Commercial Planning
• Own and execute roll out plans across NRM and Customer Annual Plan process

Qualifications and experience required

• Senior Commercial or Commercial experience
• Strong analytical/modelling capability
• Commercial Planning/Pricing/Trade Spend Optimization/M&E experience
• FMCG pricing expertise and experience of trade investment management is a distinct advantage.
• Able to command the respect of Finance and Commercial teams across Diageo through their experience, know-how, influence and relationship building skills.
• Courageous – able to take tough decisions and hold others to account
• Experience of driving change initiatives as a member of a team
• Ability to prioritise and make tough decisions in the interests of Diageo Experience of project management
• Able to build strong relationships, with good stakeholder management, alignment and influencing skills

AutoReqId

60985BR