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  • Posted: May 23, 2018
    Deadline: Not specified
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    We are a locally owned mid-sized educational printing and publishing company located in Nairobi and a wide distribution channel around all the 47 counties.We publish quality revision books, encyclopaedias and continuous evaluation assessment test,which are in line with the current syllabus,at the best reasonable and affordable prices for both primary and secondary schools in Kenya. All our educational materials have a strong focus on the success of a learner in either K.C.P.E or K.C.S.E examinations.Learners who use Targeter products always excel in academics at all levels. We also offer printing services for newspapers and periodicals at our press in Embakasi.
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    Assistant Marketing Manager

    Job Description

    KEY SKILLS

    • Strong communication, sales, presentation, management, and leadership skills; goal-oriented, flexible, and creative under pressure; knowledge of current marketing trends and multimedia platforms; strong budgeting, Internet, and computer skills.

    EXPERIENCE

    • 3 - 4 Years in marketing.

    QUALIFICATIONS

    • Ability to organize a large number of marketers.
    • A good team player and team leaders, with the ability to coordinate all activities involving marketers.
    • Setting and following up on targets for the marketers. Ability to plan and strategies.
    • Proactive, creative and innovative as well as initiative taking.
    • Ability to collect market intelligence as well as forecast the changes in the education Sector which might affect the company. Highest of a degree in sales and marketing.

    MAIN JOB TASKS AND RESPONSIBILITIES

    • To manage and coordinate all marketing, advertising and promotional staff and activities
    • To conduct market research and market intelligence in order to determine market requirements for existing and future products and services To carry out analysis of customer research, current market conditions and competitor information and activities
    • To develop and implement marketing plans and projects for new and existing products and services
    • To expand and develop marketing platforms by scouting for new business opportunities
    • To ensure retention of the current customers, and devise ways of recovering lost customers
    • To oversee and manage the productivity of the marketing plans, activities and projects to ensure growth in revenue and return on investment
    • To monitor, review and report on all marketing activities and results
    • To propose budgetary needs for the marketing department and manage the marketing budget allocated to the department expeditiously and judiciously
    • To deliver marketing activities and results within agreed budget To monitor and report industry best practices
    • To nurture and ensure growth, unity and teamwork in the Marketing department
    • To set, in consultation with the departmental members, performance benchmarks and Targets
    • To provide weekly marketing reports to the Marketing Director and the Board
    • Any other duties as shall be assigned from time to time by the relevant officers of the Company

    Method of Application


    Send a cover letter, C.V and testimonials to info@targeterpublishers.co.ke
     
    N/B: Only shortlisted applicants will be contacted.

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