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  • Posted: Jun 6, 2018
    Deadline: Not specified
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    Kenya was the first country in Africa for Ringier to start its business in 2011 on the continent. The headquarters of Ringier Africa are based in Nairobi, the Kenyan capital. With a team of highly talented, experienced and hard working professionals the company runs different online-shopping platforms.
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    Sem Marketing Manager

    Job Description

    Reporting into:

    CMO Direct

    Reports

    Senior Performance Marketer, SEO Marketer

    KEY RESPONSIBILITIES

    Organizational:

    • Lead the performance & SEO teams
    • Communicate with colleagues and share insights on Slack
    • Coordinate on-time delivery of team tasks via Trello
    • Ensure ongoing training and development of team
    • Hold weekly calls with senior performance marketer and SEO marketer
    • Hold weekly calls with SEO focussed developers for requirement agreement and execution
    • Join weekly meeting with CMO Join weekly senior marketing standup
    • Join weekly hub meeting

    Reporting:

    • Own SEO Master & oversee Performance Master
    • Contribute to marketing roadmap
    • Quarterly performance reviews and set development plans for team
    • Analyse and report on impact of SEO and content initiatives on KPIs creating clear action items from insights
    • Quarterly report on SEO health of every vertical core
    • Contribute to Performance marketing reporting

    Functional:

    • Document in marketing playbook and ensure adherence to Performance & SEO marketing frameworks
    • Ensure documentation of all SEO marketing tests and communicate learnings
    • Work with CMO, Heads of Marketing and Offline Marketers on digital advertising strategy to support campaigns
    • Investigate new performance marketing channels
    • Keep track of performance, SEO (Incl. search engine algorithm changes) best practices and communicate key insights to team
    • Full ownership of SEO strategy and execution
    • Work with product and IT to document, execute and analyse SEO improvements
    • Coordinate closely with Senior Performance Marketer to develop keyword insights
    • Oversee SEO implementation on all site migrations and projects
    • Coordinate media outreach or content for SEO purposes
    • Second round interview all performance marketers
    • First round interview all SEO marketers
    • Back-support SEO and Performance marketing tasks whenever necessary

    KEY RELATIONSHIPS

    CMO Heads of Marketing Email Marketing Manager Community Marketing Manager Art Director Tech SEO Lead

    Method of Application

    The candidates should send their resumes to recruit@ringier.co.ke with the title of the vacancy as the subject of the email.

    Any application that will lack the job vacancy title will not be considered

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