Social Media Manager at SOWHO

Details:

You will need to have:

• a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
• strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• knowledge and understanding of algorithms and search engine optimization
• creative skills for contributing new and innovative ideas
• strong verbal communication skills for articulating ideas to colleagues and clients
• organizational skills, with the capacity to prioritize and work across multiple projects
• the ability to work well under pressure and meet deadlines
• data analysis skills and statistical prowess to draw actionable insights
• online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and
• actual customers
• an eye for detail and the ability to work accurately
• Excellent team work and networking skills.

Responsibilities

As a social media manager, you'll need to:

• develop a social media strategy and set goals to increase brand awareness and increase engagement
• manage all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Google + and Instagram
• plan content and delivery and use tools like Hootsuite and Asana to manage multiple social media channels
• develop and manage competitions and campaigns that promote the organization and brand
• write engaging blog posts and articles
• create engaging multimedia content
• form key relationships with influencers across the social media platforms
• manage and facilitate social media communities by responding to social media posts and developing discussions
• monitor and report on performance on social media platforms using tools such as Google Analytics
• educate other staff on the use of social media and promote its use within the company (in-house roles)
• Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

Your key Achievements in the organization include:

• Brand Development
• Identify Target Customers
• Set Clear Objectives
• Visual Design and Web Development Strategy
• Solid Content Strategy
• Promotion Strategy
• Engagement Strategy
• Conversion Strategy
• Measure & Analyze to Establish ROI