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  • Posted: Jun 11, 2018
    Deadline: Not specified
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    Kenya was the first country in Africa for Ringier to start its business in 2011 on the continent. The headquarters of Ringier Africa are based in Nairobi, the Kenyan capital. With a team of highly talented, experienced and hard working professionals the company runs different online-shopping platforms.
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    Push Marketing Specialist

    Job Description

    Reporting into:Head of Marketing (HoM)

    Marketing Channels:  Email, Mobile Apps and SMS

    Key Responsibilities 

    Organizational:

    • Weekly coordination and training with direct report 

    Reporting:

    • Update the Channel Master as required
    • Analyse KPIs performance and gather insights to improve the channel
    • Monthly completion of channel actuals vs targets in forecasts 

    Functional:

    • Write, have approved, execute and conclude channel improvement briefs on time
    • Continuously conduct content and creative testing to determine long-term effectiveness of test campaigns versus control frameworks
    • Own the process of creating, growing and maintaining the health of subscriber lists to improve reach and drive engagement
    • Support new offline and online projects/initiatives by the businesses
    • Manage channel ad placements and blast campaigns
    • Work closely with direct report to regularly analyze results, produce and communicate insights, and make relevant course corrects to drive KPIs
    • Monthly check that automated campaigns (e.g transactional emails) are triggered as per logic document and actively escalate any issues found
    • Draw insights on best practices, campaign enhancements, and new industry trends
    • Coordinate with design and content teams for visual assets and content

    Key Relationships

    • Push Marketing Channel Manager
    • Push Marketing Colleagues
    • Art Director and Junior Designers

    Required:

    • Basic understanding of digital marketing with an interest in email and mobile marketing (push notifications, sms and in-app advertising)
    • Experience with web-analytics tools such as Google Analytics
    • Strong analytical and reporting skills with a keen attention to detail
    • Ability to work in a fast-paced, team environment
    • Basic understanding of HTML for email template coding
    • A fast learner and all round team player

    Desired:

    • Working experience in online marketing
    • University degree in Marketing, IT, Economics or a related field
    • Practical understanding of email and mobile marketing concepts
    • Strong copywriting skills for creating compelling messages

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    Method of Application

    The candidates should send their resumes to recruit@ringier.co.ke with the title of the vacancy as the subject of the email.

    Any application that will lack the job vacancy title will not be considered

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