Head of Sales & Marketing at Elysian Resort Runda

Job Purpose: The Head of Marketing’s role is to maximize revenue through the development of sales and marketing strategies that appeal to the market.

Job Responsibilities:

• Responsible for the performance of the sales and marketing as well as the reservations team
• Set room sales targets for his/her team and ensures that they are met
• Contribute to and develop marketing plans and strategies;
• Create a focus to new markets
• Propose new products for emerging markets
• Manage marketing and related budgets;
• Manage and evaluate marketing campaigns;
• Monitor competitor activity;
• Liaise and network with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
• Communicate with target audiences and manages customer relationships;
• Source advertising opportunities and places advert in the press – local, regional, national and specialist publications – or on the radio, depending on the organisation and the campaign;
• Media tracks and evaluate effectiveness of media campaigns
• Manage the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters etc;
• Liaise with designers and printers and arrange for effective distribution of marketing materials;
• Organise Photo shoots;
• Maintain and update customer databases;
• Organise and participate events such as fam trips, industry conferences, seminars, receptions and exhibitions;
• Conduct market research and market intelligence
• Support the Manager Operations and other colleagues
• Liaise with Advertising and PR Agencies

Qualifications

• Should have a degree in Social Sciences and additional professional courses in Marketing, advertising, sales and communications.
• A Hotel Management Diploma will be an added advantage
• At least 4 years work experience in a similar position in a large hotel.