Trade Marketing Manager at Lead Conusltants

Job Description

We are currently recruiting in Kenya for our client a FMCG company in   Nairobi;

Job Responsibilities

• Develop and execute Activation Plan for Modern Trade, Superettes and General Trade in line with overall strategy through Road shows and market storm activities, sampling plan in school / offices, joint bundling plan with other companies etc.
• Develop along with the marketing team, effective communication material for Below The Line and Above The Line communication.
• Execute the promotions and merchandising material effectively in the outlets
• Develop effective Route to Market Plan for driving numeric growth by Engaging agency / market storm.
• Develop Merchandising standards, scorecards, planogram and KPIs in line with MT / GT Heads
• Track, monitor, control and share monthly budget spends. vs. planned
• Develop and execute training tools for merchandisers, promoters, internal team
• Coordinate, manage and review of third party agency
• Conduct market intelligence and capture key competitive initiatives

Qualifications

• Bachelor’s Degree in Sales and Marketing
• 5  years Trade marketing experience preferable in an FMCG