Head of Marketing at Ringier

Job Description

Reporting into: Head of Vertical

KEY RESPONSIBILITIES

• Organisational:
  • Be the single point of contact for the marketing team and management.
  • Coordinate on-time delivery of projects with Marketing Channel Managers.
  • Attend weekly meetings.
  • Be the spin-master for marketing activities, avid communicator and insight master
• Reporting:
  • Produce marketing weekly reports and call out significant shifts.
  • Forecasting and budgeting for marketing campaigns.
  • Produce team marketing monthly reports of KPI achievements.
  • Conduct quarterly market analysis.
• Strategic:
  • Master customer acquisition and retention strategy for your team.
  • Translate business targets into tactical marketing strategies, actions and results
  • Own & drive all group projects for your companies.
  • Write documentation and lead the implementation of complex technical marketing projects.
  • Own brand voice for all brands in close collaboration with management.
  • Quarterly recommendations for allocation of budgets to different channels (including online/offline campaigns)
  • Responsible for new marketing tools and/or tactic testing and (if successful) team training.

SKILLS AND COMPETENCE

• Minimum of 5 years’ experience in a marketing position.
• 2-3 years’ experience in management
• Bachelor's Degree in Marketing, Business Administration (or) relevant work experience.
• Experience in strategy development and implementation
• Good interpersonal skills
• Good organizational and planning skills
• Up to date knowledge of marketing best practice.
• Hands on experience and in-depth knowledge with multiple marketing channels; at least 2-3 of the following:
  • SEM
  • Social Media
  • Content / Blogs
  • SEO
  • Email / CRM
  • Outdoor / Events / PR
  • Radio / TV / Print
• Highly motivated and results driven individual