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  • Posted: Jan 22, 2019
    Deadline: Feb 17, 2019
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    The leading recruitment & training firm, specializing in the placement of candidates with clients around the world.
    Read more about this company

     

    Country Brand Manager

    Job Description

    Responsibilities
    • Analyze brand positioning and consumer insights
    • Shape and communicate our vision and mission
    • Translate brand elements into plans and go-to-market strategies
    • Manage a team of marketing people working on brand initiatives
    • Lead creative development to motivate the target audience to “take action”
    • Establish performance specifications, cost and price parameters, market applications and sales estimates
    • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
    • Monitor market trends, research consumer markets and competitors’ activities
    • Oversee new and ongoing marketing and advertising activities
    • Monitor product distribution and consumer reactions
    • Devise innovative growth strategies
    • Align the company around the brand’s direction, choices and tactics
    Requirements
    • Proven working experience as brand manager 
    • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
    • Experience in identifying target audiences and devising effective campaigns
    • Excellent understanding of the full marketing mix
    • Strong analytical skills partnered with a creative mind
    • Data-driven thinking and an affinity for numbers
    • Outstanding communication skills
    • Up-to-date with latest trends and marketing best practices
    • Degree in marketing or a related field

    Check how your CV aligns with this job

    Method of Application

    Applicants can send their CV and state the position applied for in their subject of the email to us before 17th February 2019. Indicate your current salary and expected salary on your application.

    Email: recruitment@r4kenya.com

    Kindly do not apply if you do not meet minimum requirements.

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