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The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.
This role will lead top line growth and value creation for Minute Maid/ Fuze Tea portfolio brands in SA. Minute Maid/ Fuze Tea led by Bonaqua and Valpre are big bets across SA territories. In light of the continuing trend of growing H&W categories, this role will be a key contributor to capture the future revenue growth potential reflected in the LRP’s of SA. The role will be responsible for developing the long-term TCCC Minute Maid/ Fuze Tea portfolio category growth strategy for the region and will roll-out in the coming years. Based on category strategy, the role will create the related master brand plans and their implementation in the course of the ABP process, success in Minute Maid/ Fuze Tea will be achieved through a thorough market understanding and by continuously identifying gaps and revenue growth opportunities which can be captured by leveraging scalable consumer insights. In order to make this happen, this role requires not only deep expertise of the beverage category but especially a profound business and operational understanding of how to profitably build and grow Still Beverages brands within the Coca-Cola System. On top, this position will also lead the content development and connection planning process for the portfolio in collaboration with the Stills BU leads, IMC, C&CL and bottling team. This person will also provide leadership in identifying consumer insights and creating winning strategies that deliver against consumer and company destination for the brands. Be the role model in implementing the new way of working in SA and with the BU team.
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