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East African Breweries Limited (EABL) is East Africa's leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non alcoholic drinks (ANADs) reaffirming our standing as a total adult beverage (TAB) company. With breweries, distilleries, support industries and a distribution network across t...
Job Description
Reports to: Shopper Marketing Manager
Context
We turn shoppers into buyers of our brands through marketing propositions that align to our category, customer and brand goals.
This team has been created to influence shoppers’ actions and change their behaviour… in order to grow our categories and in so doing, become an indispensable partner for customers.
This team will Win at the Moment of Choice with Consumers and Shoppers by developing insight led, breakthrough shopper marketing activities which generating sustainable profitable category growth.
Our innovation and brand plans will be developed with greater consideration to our Customer agenda and the needs of shoppers to ensure we deliver our both our category and brand objectives.
Market Complexity
Key Accountabilities & Responsibilities
Key Internal & External Interfaces
Qualifications And Experience Required
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