Marketing Manager at Lipa Later

About the role

They are looking to hire an energetic marketing professional with the experience and skill in developing, implementing and executing strategic marketing plans.

As a successful hire, you will be responsible for identifying new customers, supporting lead generation efforts, and creating promotions with their business development team. You will also be in charge of developing and managing their company's advertising campaigns.

Key Responsibilities

• Prepare marketing strategies alongside other company executives and staff.
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Prepare and adhere to budgets.
• Oversee creation and delivery of press releases, advertisements, and other marketing materials.
• Ensure brand messages are consistent.
• Gather and analyze customer insight.
• Nurture and enrich all external perceptions of the company and growth of market share.
• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
• Lead all areas of content generation and production across all media platforms.
• Take calculated risks based on data-driven analytics.
• Drive overall CRM and direct marketing.
• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.

Qualifications

• Must have a degree in Business related course most preferably in marketing.
• Higher Diploma/ MBA will be an added advantage.
• Must have at least 4 years’ experience in marketing and has contacts with big consumer companies.
• Demonstrated success managing and executing key elements of business plans, brand management strategy, selling, marketing activities, client management and executing.
• Significant multi-functional team leadership experience.
• Strong interpersonal and influencing skills; ability to engage decision makers at different levels as well as develop effective working relationships with third parties.
• Highly analytical & strategic thinking skills.
• Strong leadership, people management, planning and organizing skills.
• Ability to multitask and prioritize amongst competing demands.
• Adaptable individual who can work within deadlines with high attention to detail.

Competencies

• Strong interpersonal skills and a good communicator.
• Must display a high degree of emotional maturity to handle objections.
• Good planning and organizational skills.
• Ability to multitask and strong leadership skills.