Route to Consumer Manager at R4Kenya

Details:

Our client is among the leading brewery groups in the world today with a large portfolio of beer and other beverages brand and they are looking for a reliable Route to Consumer Manager to join their Kenya Team.

Position Overview:

Develop and optimize the RTC strategy in order to increase retail Market Penetration and drive volume flows in the most effective and efficient way.  

External improvements to the way we sell, distribute and make available our products to our trade and consumers.

Key Responsibility Areas:

• Development of efficient and effective RTC Model
• Market coverage – sales service footprint
• Market coverage - distribution footprint
• Distributor development, capacity and capability
• Best practice implementation
• Distributor management
• Distributor compensation
• Systems/Tools I.e. DMS

Critical Success Factors:

• Achievement of the key RTC KPIs I.e. On Time in Full
• Stock Management at Distributor
• Close collaboration with sales structures
• Relationships with Distributors
• DMS, accurate and up to date master data and performance tracking, trade and market insights