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  • Posted: May 6, 2019
    Deadline: Not specified
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Founded in 1987 by the Chedda family, Kenafric Industries Limited is one of the largest manufacturers of Confectionery, Food, Footwear, and Stationery products in Kenya. Kenafric employs over 1500 people directly and touches the lives of more than 7500 people indirectly. The vision of the founders and relentless hard work over 25 years has given Kenafric ...
    Read more about this company


    Trade Marketing Executive

    Ensure accurate implementation of all trade marketing and distribution activities is seamlessly done and provides support to the sales team in translating the category marketing strategy into agreed actions.


    The responsibilities will include:

    • Service existing accounts, generate orders, and establish new accounts by planning and organizing daily work schedule to visit existing or potential sales outlets.
    • Establish, develop and maintain business relationships with current customers and prospective customers in the assigned territory to generate new business for the organization’s products.
    • Support the Brand Marketing process by identifying the key opportunities in Availability, Visibility and Activations (incorporating understanding on consumers, category, customer, competition, channel and external environment).
    • Execute Trade Marketing Strategy across a portfolio of brands in consultation with and Area Sales Manager. This includes brand activations; merchandising and POS placement supervise the company staff in the region: sales and marketing teams.
    • Implement and establish close working relationships with partners (Resellers, Traders and Retailers) in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment
    • Manage the team in the designed territory by carrying out periodic reviews, route accompaniments and back checking on execution excellence in the assigned territory.
    • Represent the company, acting in accordance with company business standards managing financial activities in an ethical manner.
    • Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
    • Responsible for monitoring and reporting on competitive activity document all pricing activities.
    • Supplies management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
    • Keep management informed by submitting activity and results reports, such as daily visit reports, weekly work plans, and monthly and annual territory analyses
    • Work on key strategic projects with retailers/wholesalers, aiming to influence purchasing behavior, drive in-store activity for the brand portfolio, and support the sales effort in the creation and implementation of innovative and effective trade support activities.

    Method of Application

    All applications should be sent by Wednesday 6th February to


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