Marketing Manager (Beverage Division) at Reeds Africa Consult

Job Purpose

The marketing manager manages the day to day marketing activities of the organization

and long-term marketing strategy for the company.

Responsibilities

• Managing all marketing activities of the Company within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Coordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Overall responsibility for brand management and corporate identity
• Analyzing potential strategic partner relationships for company marketing.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

Qualifications

• Bachelor’s degree in business administration or Marketing Management preferably with Master’s degree in marketing management.
• 5-8 Years’ experience in the marketing department with FMCG Industry environment, preferably in Beverage Industry.
• 4-5 Years of working experience as Head of the Marketing Department.
• Strong analytical and project management skills.
• Confident and dynamic personality.
• Strong creative outlook