Assistant Product Manager at Sheer Logic

Role Purpose

To lead the strategy for the given category in terms of projections, imports, pricing, supplier negotiation, market analysis and inventory rotation.

To optimize revenue generation for the specific product line to meet business objectives.

Responsibilities

• Ensure market share targets are met.
• Produce annual product & brand strategies for selected category which define market offer and positioning within your scope.
• Manage the existing product and service portfolio ensuring that financial criteria, customer needs are met and brand character developed.
• Fully understand the value chain for key products and investigate options for projects and partnership for incremental business.
• Work closely with the Sales and Marketing team to ensure that new products and services meet market requirements and financial criteria.
• Produce an integrated annual marketing program and campaign plans.
• Implement sales promotions and marketing activities based on approved marketing plan.
• Have full product knowledge of assigned categories.
• Train the sales team as well as the dealers and salesmen in the market.
• Ensure sales strategies are in place to ensure sales growth targets are achieved.
• Ensure availability of spare parts in good time through communication with suppliers.
• Analyze market data for all the products – generate and present reports on the same.
• Maintain and enhance relationships with team and dealers.
• Keep abreast and be well updated on all competitor and market information.
• Forecast quantities for the assigned categories and ensure projections are up to date.
• Continuously evaluate and enhance the product line up.
• Resolve any other issues pertaining to the assigned category.
• Abide by company procedures and policy.
• Any other duties as may be assigned to you by your Supervisor from time to time.

Qualifications

• Minimum qualification of a degree in Sales or Marketing or any other relevant field.
• Professional membership certification e.g. Marketing Society of Kenya or other relevant body.

Experience

• Previous experience in sales or marketing role of over 7 years, which involved projections, competitor analysis, supplier discussions and market planning.
• Extensive knowledge of the retail market sector and consumer electronic products.
• Understanding of latest marketing methodology and thinking.
• Extensive financial & value chain knowledge.
• Track record of team building and strategy implementation.
• Change management experience.

Key Skills

• Good planning skills.
• Good communication skills in terms of with supplier/customer.
• Good problem solving skills.
• Good report writing and presentation skills.
• Good negotiation skills.
• Budget management skills.
• Change Management skills.
• Other behaviors critical for the role
• Leadership – strong ability to lead, coach, drive and motivate individuals and teams.
• Team work – ability to lead, contribute and operate with ease within the team.
• Delivery / performance orientation.
• The job holder must have well developed influencing capabilities.
• Must be able to prioritize effectively distribution of products within the region.
• Posses high drive and initiative.

Critical Success Factors and Key Challenges

• Sales growth – achievement compared to target.
• Market share based on sell out.
• Campaign management-Put in place a campaign calendar.

Leadership Competencies and behaviors

Essential Competencies

• Performance Orientation- Understanding of key performance indicators (KPIs) and ensure targeted performance of the team is achieved.
• Customer Focused- Builds networks with key customers and stakeholders and gets information and insights about customers and their needs.
• Change Orientation- Successfully implements necessary change programs. Is Innovative and comes up with new solutions to existing problems.